Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order t...
View articleRecent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleWearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to c...
View articleInstead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...
View articleIn order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their bus...
View articleWhen your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become the...
View articlePeople don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...
View articleIn order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Her...
View articleA new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Read More...
View articleA sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Read More...
View articleBuffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to...
View articleUser reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...
View articleWhat are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding ...
View articleThe majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...
View articleDeveloping a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Read M...
View articleIn 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...
View articleWhen is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Read More...
View articleThe addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of th...
View articleThe new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...
View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleFacebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...
View articleIn order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Read More...
View articleIn a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...
View articleIt's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. ...
View articleEven pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Read More...
View articleWhat were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest...
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