We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing ... read more
As you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has ... read more
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context.
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing ... read more
What makes great video content and how can brands ensure it reaches the right audience?
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.