With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads.
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking ... read more
Another year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn ... read more
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.