Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
Three clever social media campaigns in China work hard on earned media to help them go viral.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to see what their ... read more
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.
Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg.