Uberflip's content experience platform is used by companies like Microsoft, Staples, and SAP. What makes them stand out and what's next for the compan...
View article63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...
View articleAn estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...
View article60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...
View articleIf 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...
View articleTwitter content marketing continues to get more complex with each passing day. Tips for a unique approach to your Twitter marketing strategy in 2019. ...
View articleBased on data from >105 million posts, what can we learn about how Facebook posting strategies are changing? Here's what to expect for Facebook mar...
View articleTop articles on Google SERPs are typically >2,000 words long. Why evergreen content matters for making sure your business gets found online. Read M...
View article89% of marketers ranked "improving the ability to measure and analyze marketing impact" as a top priority. 8 content marketing performance metrics to ...
View articleRoundup of top news in martech from the week of Jan 28–Feb 4, 2019. Read More...
View articleWe asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an ...
View articleLocalization is a crucial piece of a larger personalization effort. Here's a strategy for localizing marketing content in seven concrete steps. Read M...
View articleFor marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...
View articlePeople would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...
View articleDeliberate content marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trend...
View articleBusting five of the most common marketing myths around content, brand awareness, link building, PR, and creativity as we head into 2019. Read More...
View articleKey insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure. Read ...
View articleContent marketing has many benefits for business and many platform options to choose from. Here’s what you need to know about the state of the market....
View articleIf you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...
View articleIn case you missed out or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brief ru...
View articleThe objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleIn the digital age customers expect brands to anticipate their needs and offer a unified experience across platforms and devices. To give buyers the p...
View articleThe growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of av...
View articleOur brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...
View articleThe idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...
View articleA very sizeable 56% of marketers report that non-integrated tech platforms are the biggest obstacle to cohesive marketing efforts. What are the other ...
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