How do businesses stand out on Ello's ad-free network?
Content

How do businesses stand out on Ello's ad-free network?

8y Rebecca Sentance

How do businesses stand out on Ello's ad-free netw...

The social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to its uncompromising stance on adv...

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Ello Again: Could a revived Ello be the next big thing in visual social media?
Content

Ello Again: Could a revived Ello be the next big thing in visual social med...

8y Rebecca Sentance

Ello Again: Could a revived Ello be the next big t...

In September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist ...

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Six useful ways to refresh your content marketing strategy
Content

Six useful ways to refresh your content marketing strategy

8y Tereza Litsa

Six useful ways to refresh your content marketing ...

As things change at a fast pace, so does the need to evaluate every element of a content marketing strategy, in order to maintain the strongest featur...

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Nine retail brands rocking Instagram
Ecommerce

Nine retail brands rocking Instagram

8y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

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Social media campaigns: fails and wins at Hong Kong's Rugby Sevens
Acquisition

Social media campaigns: fails and wins at Hong Kong's Rugby Sevens

8y Sophie Loras

Social media campaigns: fails and wins at Hong Kon...

Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...

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And the winners are...
Conference Coverage

And the winners are...

8y Mike O'Brien

And the winners are...

ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...

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The rise of branded 'edutainment'
Content

The rise of branded 'edutainment'

8y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

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Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age
Acquisition

Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school adve...

8y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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Are Tumblr's advertising plans a bad idea?
Content

Are Tumblr's advertising plans a bad idea?

8y Rebecca Sentance

Are Tumblr's advertising plans a bad idea?

Finding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been...

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Chobani CMO Peter McGuinness on its heart first marketing
Conference Coverage

Chobani CMO Peter McGuinness on its heart first marketing

8y Mike O'Brien

Chobani CMO Peter McGuinness on its heart first ma...

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...

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Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising
Acquisition

Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling he...

8y Sophie Loras

Throwback Thursday: Grey Group India's Leroy Alvar...

Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...

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What makes China ripe for virtual reality?
Asia

What makes China ripe for virtual reality?

8y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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Ads of the week: Brands celebrate at the Oscars
Acquisition

Ads of the week: Brands celebrate at the Oscars

8y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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Comedy Central CMO: shareable or die
Conference Coverage

Comedy Central CMO: shareable or die

8y Yuyu Chen

Comedy Central CMO: shareable or die

At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...

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Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs
Agency Spotlight

Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

8y Yuyu Chen

Throwback Thursday: Giant Spoon’s Jon Haber on che...

Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....

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Spotlight on Cindy Gustafson: how brands can become more adaptive
Acquisition

Spotlight on Cindy Gustafson: how brands can become more adaptive

8y Yuyu Chen

Spotlight on Cindy Gustafson: how brands can becom...

Cindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of...

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How to measure your customer service via email and social media
Analytics

How to measure your customer service via email and social media

8y Yuyu Chen

How to measure your customer service via email and...

Email and social media are two efficient channels to assess your customer satisfaction. Read More...

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The digital download: Yahoo axes various content channels and more
Content

The digital download: Yahoo axes various content channels and more

8y Yuyu Chen

The digital download: Yahoo axes various content c...

News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...

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Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum
Acquisition

Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and ...

8y Sophie Loras

Throwback Thursday: Imagination's Shereen O'Brien ...

Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew
Asia

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

8y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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Why buy buttons haven’t taken off...yet
Social

Why buy buttons haven’t taken off...yet

8y Yuyu Chen

Why buy buttons haven’t taken off...yet

Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature? Read More...

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Ads of the week: Valentine’s Day edition
Acquisition

Ads of the week: Valentine’s Day edition

8y Yuyu Chen

Ads of the week: Valentine’s Day edition

With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...

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Spotlight on the National Gallery of Victoria: fusing art with social media
Asia

Spotlight on the National Gallery of Victoria: fusing art with social media

8y Sophie Loras

Spotlight on the National Gallery of Victoria: fus...

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...

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25 useful metrics to measure content marketing success
Actionable Analysis

25 useful metrics to measure content marketing success

8y Graham Charlton

25 useful metrics to measure content marketing suc...

Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to t...

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Three content marketing lessons learned from Super Bowl 50
Acquisition

Three content marketing lessons learned from Super Bowl 50

8y Tessa Wegert

Three content marketing lessons learned from Super...

Another year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn from watching major brands as ...

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How brands are celebrating the Chinese New Year in China
Acquisition

How brands are celebrating the Chinese New Year in China

8y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

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Digital people on the move: Google's search head retires
Marketing

Digital people on the move: Google's search head retires

8y Yuyu Chen

Digital people on the move: Google's search head r...

The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...

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