Is ecommerce blogging still worth the investment?
Content

Is ecommerce blogging still worth the investment?

9m Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

12m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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How to make collaborative content work for your brand
Content & Experience

How to make collaborative content work for your brand

1y Ann Smarty

How to make collaborative content work for your br...

A guide for brands to make the most of collaboration from a strategy and process point of view Read More...

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It's not about you: A content planning framework to avoid self-obsession
Content

It's not about you: A content planning framework to avoid self-obsession

2y Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Kamaljeet Kalsi and Elizabeth ...

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Perfecting the human connection for your personalization strategy
Content

Perfecting the human connection for your personalization strategy

2y Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

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48% B2B marketers admit content is only "somewhat effective" or "ineffective"
Content

48% B2B marketers admit content is only "somewhat effective" or "ineffectiv...

5y Luke Richards

48% B2B marketers admit content is only "somewhat ...

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...

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What are the most important features to look for in a CMS?
Content

What are the most important features to look for in a CMS?

5y Tereza Litsa

What are the most important features to look for i...

Six of the core features when picking the best content management system (CMS) for your business in 2019 -- be sure to include these in your analysis....

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How Netflix uses big data to create content and enhance user experience
Analytics

How Netflix uses big data to create content and enhance user experience

5y Gabrielle Sadeh

How Netflix uses big data to create content and en...

An estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...

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Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan
Acquisition

Influencer marketing: Eight tools to identify, track and analyze your brand...

6y Tereza Litsa

Influencer marketing: Eight tools to identify, tra...

Eight tools to create a successful influencer marketing campaign Read More...

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How strategic is your content strategy? Test yourself with five key principles
Content

How strategic is your content strategy? Test yourself with five key princip...

8y Hannah Thorpe

How strategic is your content strategy? Test yours...

19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are...

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Brainwriting: the secret to great ideas
Acquisition

Brainwriting: the secret to great ideas

8y Emma Derbyshire

Brainwriting: the secret to great ideas

Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diver...

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What is corporate storytelling and why is it important?
Content

What is corporate storytelling and why is it important?

8y Nikolay Stoyanov

What is corporate storytelling and why is it impor...

Stories have existed since the dawn of time and were used to entertain and educate. They are one of the strongest driving forces in the universe being...

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What content lengths work online, and which do people trust?
Content

What content lengths work online, and which do people trust?

8y Graham Charlton

What content lengths work online, and which do peo...

There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role ...

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Why you need a joined up content and SEO strategy
Content

Why you need a joined up content and SEO strategy

8y Graham Charlton

Why you need a joined up content and SEO strategy

Some brands are creating great content, but it can fail to reach its full potential if SEO isn't considered as part of the strategy. Read More...

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A handy guide to optimising content marketing for mobile
Content

A handy guide to optimising content marketing for mobile

8y Gerald Murphy

A handy guide to optimising content marketing for ...

A responsive website is not a mobile strategy. There have been lots of re­cent articles on mobile and more and more of us are getting on-board but how...

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How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation
Acquisition

How brands like BMW, GEICO and Lenovo create video content for the "skippin...

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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Filling in the data gaps: How content can be used as a tool for targeting audiences
Analyzing Customer Data

Filling in the data gaps: How content can be used as a tool for targeting a...

8y Rebecca Sentance

Filling in the data gaps: How content can be used ...

Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...

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Six useful ways to refresh your content marketing strategy
Content

Six useful ways to refresh your content marketing strategy

8y Tereza Litsa

Six useful ways to refresh your content marketing ...

As things change at a fast pace, so does the need to evaluate every element of a content marketing strategy, in order to maintain the strongest featur...

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