Video advertising: the display ad of the future

Display Advertising Video advertising: the display ad of the future

6y Emily Alford

Video advertising: the display ad of the future

Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...

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The do's and don'ts of retargeting

Display Advertising The do's and don'ts of retargeting

6y Emily Alford

The do's and don'ts of retargeting

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...

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What is the right way to do display advertising?

Display Advertising What is the right way to do display advertising?

6y Yuyu Chen

What is the right way to do display advertising?

Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...

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Online-to-offline attribution in the mobile age

Display Advertising Online-to-offline attribution in the mobile age

6y Kevin Lee

Online-to-offline attribution in the mobile age

It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...

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Fraud and viewability: could things be looking up?

Display Advertising Fraud and viewability: could things be looking up?

6y Emily Alford

Fraud and viewability: could things be looking up?

Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability ra...

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What do ad blockers mean for mobile apps?

Display Advertising What do ad blockers mean for mobile apps?

6y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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Social display mutations work for advertisers

Display Advertising Social display mutations work for advertisers

6y Susan Kuchinskas

Social display mutations work for advertisers

Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubati...

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Measurement and attribution top challenges for getting mobile right

Display Advertising Measurement and attribution top challenges for getting mobile right

6y Kevin Lee

Measurement and attribution top challenges for get...

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...

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7 display advertising stats of 2015 that you should know

Ad Industry Metrics 7 display advertising stats of 2015 that you should know

6y Yuyu Chen

7 display advertising stats of 2015 that you shoul...

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...

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Up close and personal with programmatic video

Display Advertising Up close and personal with programmatic video

6y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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The missing 98 percent: why offline attribution matters

Display Advertising The missing 98 percent: why offline attribution matters

6y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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Expert tips for data-driven display

Data insights Expert tips for data-driven display

6y Emily Alford

Expert tips for data-driven display

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...

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A beginner's guide to display advertising

Display Advertising A beginner's guide to display advertising

6y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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