The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)
Content

The storytelling life cycle: 4 strategies for success (and one surefire way...

4y Scott Bowen

The storytelling life cycle: 4 strategies for succ...

When creatives are building assets and campaigns, how do you tell a story customer care about? Read More...

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How COVID-19 changed the way we write content
Content

How COVID-19 changed the way we write content

4y Tim Morral

How COVID-19 changed the way we write content

Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way. Read Mor...

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It’s time to reevaluate your content management system (CMS)
Content

It’s time to reevaluate your content management system (CMS)

4y Gregg Shupe

It’s time to reevaluate your content management sy...

A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will you...

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Content marketing is more than content creation and distribution
Content

Content marketing is more than content creation and distribution

4y Ashley Schweigert

Content marketing is more than content creation an...

Companies need to look at content as only part of the story by using SEO and inbound marketing tactics to acquire leads. Read More...

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Five problems with B2B content (and how to fix them)
Content

Five problems with B2B content (and how to fix them)

4y Idris Nagri

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

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8 approaches to creating digital content to improve CX
Content

8 approaches to creating digital content to improve CX

4y Idris Nagri

8 approaches to creating digital content to improv...

Ceros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read More...

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Don’t let your CMS hold back your business growth
Content

Don’t let your CMS hold back your business growth

4y Inken Kuhlmann-Rhinow

Don’t let your CMS hold back your business growth

Businesses are being held back by outdated CMS systems, HubSpot's Inken Kuhlmann-Rhinow, highlights what might be your CMS system’s biggest problem an...

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Yes, AI can be your friend
AI & Automation

Yes, AI can be your friend

4y Jeff Kofman

Yes, AI can be your friend

We use AI to liberate people from the menial so they can focus on the meaningful. AI isn’t taking anyone's job away. It’s giving people their jobs bac...

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
AI & Automation

Key Insights: B2B content marketing decoded, top marketing technologies, an...

4y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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The impact of native advertising across the consumer journey
Content

The impact of native advertising across the consumer journey

4y Tereza Litsa

The impact of native advertising across the consum...

Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read More...

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Understanding COVID-19's effect on media and marketing
Digital Marketing

Understanding COVID-19's effect on media and marketing

4y Sabyasachi Mitra

Understanding COVID-19's effect on media and marke...

With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...

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Key marketing areas ripe for innovation during the Coronavirus crisis
AI & Automation

Key marketing areas ripe for innovation during the Coronavirus crisis

4y Idris Nagri

Key marketing areas ripe for innovation during the...

Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...

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Is your company podcast even successful?
Content

Is your company podcast even successful?

4y Sam Balter

Is your company podcast even successful?

HupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performa...

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8 tips to speed up WordPress performance
Content

8 tips to speed up WordPress performance

4y Tereza Litsa

8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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Four tips to maximize content creation for personalization
Content

Four tips to maximize content creation for personalization

4y Mukund Ramachandran

Four tips to maximize content creation for persona...

Dynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalizati...

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Connecting the dots in the customer journey
Content

Connecting the dots in the customer journey

4y Gene Lee

Connecting the dots in the customer journey

Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...

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2020 will be the year of the consumer
Digital Marketing

2020 will be the year of the consumer

4y Cheryl Guzman Ng

2020 will be the year of the consumer

Global Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...

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Making the most of your video content strategy
Digital Marketing

Making the most of your video content strategy

4y Helen Aboagye

Making the most of your video content strategy

As video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their custo...

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The technologies set to transform video content
AI & Automation

The technologies set to transform video content

4y Tim Jobling

The technologies set to transform video content

Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...

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Case study: How Omron used Bynder to improve leads by nearly 40%
Case Study

Case study: How Omron used Bynder to improve leads by nearly 40%

4y Idris Nagri

Case study: How Omron used Bynder to improve leads...

Case study into the work industrial manufacturer Omron did with digital asset management platform Bynder to improve their website experience. Read Mor...

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Seismic acquires Percolate, unifies "two essential pillars" of martech stack
Content

Seismic acquires Percolate, unifies "two essential pillars" of martech stac...

4y Kimberly Collins

Seismic acquires Percolate, unifies "two essential...

Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform, for an undisclosed amoun...

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Elevating digital marketing experiences in the business 4.0 era
Digital Marketing

Elevating digital marketing experiences in the business 4.0 era

4y Abha Bajaj

Elevating digital marketing experiences in the bus...

Head of marketing and comms at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Read...

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Bynder launches branded content features Digital Brand Templates and Brand Guidelines
Content

Bynder launches branded content features Digital Brand Templates and Brand ...

5y Idris Nagri

Bynder launches branded content features Digital B...

On Tuesday, digital asset management company Bynder announced the release of two new features, Digital Brand Templates and Brand Guidelines, to give m...

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How Percolate's marketing orchestration hub enables sales success
Content

How Percolate's marketing orchestration hub enables sales success

5y Idris Nagri

How Percolate's marketing orchestration hub enable...

Only eight percent of sales and marketing executives believe their teams are strongly aligned. How can you use content marketing to drive sales enable...

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Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay
Digital Marketing

Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay

5y Charlie Braithwaite

Changes, challenges, and opportunities: Q&A with A...

Kevin Lindsay, director of product marketing and strategy for Adobe Experience Manager, discusses trends he's been seeing in marketing over the years ...

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Humanize the customer experience, supercharge it with AI
AI & Automation

Humanize the customer experience, supercharge it with AI

5y Idris Nagri

Humanize the customer experience, supercharge it w...

44% of shoppers indicated they would become repeat buyers after a personalized experience, and adoption of AI by marketers is expected to increase by ...

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95% of B2B marketers consider demand creation strategy to be successful
Digital Marketing

95% of B2B marketers consider demand creation strategy to be successful

5y Idris Nagri

95% of B2B marketers consider demand creation stra...

And nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...

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