How to use contextual customer feedback to become a truly customer-centric organization
Actionable Analysis

How to use contextual customer feedback to become a truly customer-centric ...

3y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Mid-year checkpoint: Three data-dependent marketing strategies
Data insights

Mid-year checkpoint: Three data-dependent marketing strategies

4y Mark Lawrence

Mid-year checkpoint: Three data-dependent marketin...

Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...

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Winter is coming: Goodbye cookies, hello contextual
Data insights

Winter is coming: Goodbye cookies, hello contextual

4y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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