Sweet solutions for a cookie-less world
Digital Advertising

Sweet solutions for a cookie-less world

4y Sofia Maravich

Sweet solutions for a cookie-less world

Sofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be successful in a non-data t...

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Contextual targeting for intelligent relevance that respects data regulations
Data insights

Contextual targeting for intelligent relevance that respects data regulatio...

4y Daniel Macdonald

Contextual targeting for intelligent relevance tha...

Xaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...

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As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next
Data insights

As Google issues death penalty for third-party cookies, publishers and adve...

4y Barry Levine

As Google issues death penalty for third-party coo...

With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...

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Winter is coming: Goodbye cookies, hello contextual
Data insights

Winter is coming: Goodbye cookies, hello contextual

4y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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