Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.
Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads, cutting contextually relevant content could do harm to not only publishers and advertisers, but also consumers in general.
Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai.
Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all.
Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan.
Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself.
The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing.
To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big data available to them.
Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive?