"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...
View articleIn spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...
View articleHere's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...
View articleMobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...
View articleIsobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...
View articleAs brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...
View articleBuyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...
View articleAs technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence...
View articleConvergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...
View articleWhat is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Read Mo...
View articleThere will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....
View articleThere's a growing imbalance between the skills taught in university classrooms and the skills needed and looked for in real-world jobs. What can we do...
View articleOrganizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...
View articleCreating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...
View articleThere's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...
View articleIn today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy...
View articleAs is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...
View articleA look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...
View articleSalesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the indus...
View articleIntroducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this t...
View articleNew innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized ex...
View articleConvergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...
View articleData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleWe need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...
View articleWhat are marketers to do during climate change, when these marketing clouds form and darken? Read More...
View articleConverged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleOrganizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...
View article