In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encourage growth in this area.
Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions.
Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimize search marketing efforts.
Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai.
As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai.
Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead.
As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence services be one of them?
Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt to define it across different contexts.
What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has?
There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers.