Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
Using data to measure offline behavior is essential to closing the huge gap between display media and sales.
Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions.
It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue.
Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along - and eventually sold - to others.
Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift.
Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly.
As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence services be one of them?
There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems.
Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt to define it across different contexts.