A campaign landing page is at the forefront of your brand's reputation for new customers, but 96% of visitors who go to a website aren't ready to buy. We chatted with Megan James, a clinical psychotherapist and content strategist for MGID, to learn more about how an effective landing page can increase conversions.
The web doesn’t have a traffic problem, but it has a conversion problem.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful glossary.
When writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is ... read more
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
A campaign landing page is at the forefront of your brand’s reputation for new customers, but 96% of visitors who go to a website aren’t ready to buy. We chatted with Megan James, a clinical psychotherapist and content strategist for MGID, to learn more about how an effective landing page can increase conversions.
It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, prompting the question: is SMS still relevant?
This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days of the year. But not all retailers were content to sit idly and watch it happen. Here’s how some of them responded.
Retailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlimited shelf space. But while selling high-value, limited-edition products is big business, so is scalping them. How can retailers fight back?
