The web doesn’t have a traffic problem, but it has a conversion problem.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful glossary.
When writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is ... read more
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
How can using a "fast start" model refine the execution of your marketing strategy?