How Salesforce improved Pardot website conversions by 27%

Digital Transformation How Salesforce improved Pardot website conversions by 27%

2y Jacqueline Dooley

How Salesforce improved Pardot website conversions...

Bill Reed, Product Marketer at Salesforce, shares details of their site optimization process that led to a 27% bump in conversions on Pardot.com. Read...

View article
How does a multichannel marketing strategy improve revenue, retention, and conversion?

Digital Marketing How does a multichannel marketing strategy improve revenue, retention, and conversion?

2y Emily Alford

How does a multichannel marketing strategy improve...

Benefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...

View article
How to generate more leads with your video marketing

Video Marketing How to generate more leads with your video marketing

3y Syed Balkhi

How to generate more leads with your video marketi...

Video marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...

View article
Get the latest analysis and reports delivered to your inbox daily
Increase your email marketing conversion rates with these simple tricks

Email Marketing Increase your email marketing conversion rates with these simple tricks

3y Jonathan Brown

Increase your email marketing conversion rates wit...

Email marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...

View article
How to maximize conversions with a more effective landing page

Marketing How to maximize conversions with a more effective landing page

4y Tereza Litsa

How to maximize conversions with a more effective ...

A campaign landing page is at the forefront of your brand's reputation for new customers, but 96% of visitors who go to a website aren't ready to buy....

View article
Five hard-hitting tips for boosting online conversion rates

Actionable Analysis Five hard-hitting tips for boosting online conversion rates

5y Robert Mening

Five hard-hitting tips for boosting online convers...

The web doesn’t have a traffic problem, but it has a conversion problem. Read More...

View article
American Apparel: driving customer centricity in an omnichannel world

Analytics American Apparel: driving customer centricity in an omnichannel world

5y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

View article
Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

6y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

View article
14 ecommerce best practice lessons from Schuh's website

Ecommerce 14 ecommerce best practice lessons from Schuh's website

6y Graham Charlton

14 ecommerce best practice lessons from Schuh's we...

When writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is Schuh.  Whether its example...

View article
Formulating a credible go-to market strategy for your mobile site or app

Insights Formulating a credible go-to market strategy for your mobile site or app

6y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

View article
How to take your geo-fences to the next level

Data-Driven Marketing How to take your geo-fences to the next level

6y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

View article
How you can use social to reach consumers at micro moments

Marketing How you can use social to reach consumers at micro moments

6y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

View article
Five ways to boost your conversion rate without wasting ad budget

Analytics Five ways to boost your conversion rate without wasting ad budget

6y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

View article
Friends and foes: using sales to help fail-proof your marketing automation

Marketing Friends and foes: using sales to help fail-proof your marketing automation

6y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

View article
Getting off to a fast start, marketing style

Marketing Getting off to a fast start, marketing style

6y Ellen Valentine

Getting off to a fast start, marketing style

How can using a "fast start" model refine the execution of your marketing strategy? Read More...

View article
Three digital dilemmas that are really opportunities

Actionable Analysis Three digital dilemmas that are really opportunities

6y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

View article
Three ways to grow your total customer community

Analyzing Customer Data Three ways to grow your total customer community

6y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

View article
Reviving sluggish sales with email personalization

Conversion & ROI Reviving sluggish sales with email personalization

6y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

View article
How do Facebook’s ads drive search traffic?

Paid Search How do Facebook’s ads drive search traffic?

6y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

View article
Why e-commerce brands need native apps

Mobile Why e-commerce brands need native apps

6y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

View article
Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

6y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

View article
Optimization key to Indonesian success for mobile and video in 2016

Asia Optimization key to Indonesian success for mobile and video in 2016

6y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

View article
How retailers can use video for their e-commerce sites

Video How retailers can use video for their e-commerce sites

6y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

View article
How Google's AMP accelerates content marketing

Media How Google's AMP accelerates content marketing

6y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

View article
How online and offline will dominate retail in Asia in 2016

Asia How online and offline will dominate retail in Asia in 2016

6y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

View article
Five signs your brand isn't as multichannel as it should be

Marketing Five signs your brand isn't as multichannel as it should be

6y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

View article
Spotlight on: GrubHub's Barbara Martin Coppola

More News Spotlight on: GrubHub's Barbara Martin Coppola

6y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

View article
1 2 3 6