Five hard-hitting tips for boosting online conversion rates
The web doesn’t have a traffic problem, but it has a conversion problem.
Conversion
American Apparel: driving customer centricity in an omnichannel world
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Ad buying: a glossary of key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful glossary.
14 ecommerce best practice lessons from Schuh’s website
When writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is ... read more
Formulating a credible go-to market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
How to take your geo-fences to the next level
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
How you can use social to reach consumers at micro moments
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Five ways to boost your conversion rate without wasting ad budget
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
Friends and foes: using sales to help fail-proof your marketing automation
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Getting off to a fast start, marketing style
How can using a "fast start" model refine the execution of your marketing strategy?
