By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
How do Facebook’s ads drive search traffic?
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.
By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brands.
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its customers across various screens by learning from the errors of others.
Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO.