Saying Goodbye to Click-Based Measurement
Analytics

Saying Goodbye to Click-Based Measurement

9y Nadia Tan

Saying Goodbye to Click-Based Measurement

Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...

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Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code
Actionable Analysis

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

9y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

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Minimize Pricing Pain and Increase Conversion
Acquisition

Minimize Pricing Pain and Increase Conversion

9y Tim Ash

Minimize Pricing Pain and Increase Conversion

In marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and...

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Email Marketing: The Best Is Yet To Be!
Email

Email Marketing: The Best Is Yet To Be!

9y Catherine Magoffin

Email Marketing: The Best Is Yet To Be!

Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...

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Facebook Unveils Dynamic Retargeting Tools at #CZLSF
Conference Coverage

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

9y Yuyu Chen

Facebook Unveils Dynamic Retargeting Tools at #CZL...

During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...

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4 Tips to Get Measurement Right Upfront
Actionable Analysis

4 Tips to Get Measurement Right Upfront

9y Adam Singer

4 Tips to Get Measurement Right Upfront

Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...

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Marketing’s Declaration of Independence
Data insights

Marketing’s Declaration of Independence

9y Catherine Magoffin

Marketing’s Declaration of Independence

Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...

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12 Add-Ons When Setting Up Google Analytics
Analytics

12 Add-Ons When Setting Up Google Analytics

9y Zac Martin

12 Add-Ons When Setting Up Google Analytics

Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...

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UGC Is the Key to Instagram Success [Study]
Social

UGC Is the Key to Instagram Success [Study]

9y Mike O'Brien

UGC Is the Key to Instagram Success [Study]

User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...

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Your Terrible Website is Ruining Your PPC Performance
Paid Search

Your Terrible Website is Ruining Your PPC Performance

9y Michelle Morgan

Your Terrible Website is Ruining Your PPC Performa...

Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...

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4 Tactics for Outstanding E-commerce SEO
Search

4 Tactics for Outstanding E-commerce SEO

9y Susan Kuchinskas

4 Tactics for Outstanding E-commerce SEO

How retailers can come out on top in the changing world of search. Read More...

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Doing Retargeting the Right Way
Acquisition

Doing Retargeting the Right Way

9y Tim Nichols

Doing Retargeting the Right Way

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...

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Is CRO a Dead End?
Acquisition

Is CRO a Dead End?

9y Bryan Eisenberg

Is CRO a Dead End?

Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...

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3 Ways You Can Improve Landing Page Testimonials
Acquisition

3 Ways You Can Improve Landing Page Testimonials

9y Tim Ash

3 Ways You Can Improve Landing Page Testimonials

Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...

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Twitter Offers Conversion Tracking Tool to Measure ROI
Acquisition

Twitter Offers Conversion Tracking Tool to Measure ROI

9y Emily Alford

Twitter Offers Conversion Tracking Tool to Measure...

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...

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Do You Suck at Reporting?
Acquisition

Do You Suck at Reporting?

9y Zac Martin

Do You Suck at Reporting?

Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...

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New(er) Low-Cost Website Testing Tools
Acquisition

New(er) Low-Cost Website Testing Tools

9y Tim Ash

New(er) Low-Cost Website Testing Tools

Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectivel...

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No Need for Rogue Mobile
Media

No Need for Rogue Mobile

9y Shannon E. Denison

No Need for Rogue Mobile

Mobile marketing best practices begin with setting solid goals and determining how to best measure. Read More...

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Can Pinterest Make Your Small Business Bigger?
Social

Can Pinterest Make Your Small Business Bigger?

9y Mike O'Brien

Can Pinterest Make Your Small Business Bigger?

Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...

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Mobile Native Advertising Yields the Biggest Wins [Ad Week]
Media

Mobile Native Advertising Yields the Biggest Wins [Ad Week]

10y Mike O'Brien

Mobile Native Advertising Yields the Biggest Wins ...

Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...

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Adobe EchoSign Campaign Goes Retro to Attract Print-Reliant Businesses
Display Advertising

Adobe EchoSign Campaign Goes Retro to Attract Print-Reliant Businesses

10y Susan Kuchinskas

Adobe EchoSign Campaign Goes Retro to Attract Prin...

The new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software ...

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Mobile Payments Take a Bold New Place In Equation
Media

Mobile Payments Take a Bold New Place In Equation

10y Shannon E. Denison

Mobile Payments Take a Bold New Place In Equation

The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...

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The 5 Most Common Misconceptions on Attribution
Data insights

The 5 Most Common Misconceptions on Attribution

10y Ben Plomion

The 5 Most Common Misconceptions on Attribution

Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five ...

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Data Must Drive Your 2015 Digital Marketing Planning
Advanced Email Marketing

Data Must Drive Your 2015 Digital Marketing Planning

10y Catherine Magoffin

Data Must Drive Your 2015 Digital Marketing Planni...

Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Read More...

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YouTube Drives More Sales Than Other Social Media Platforms [Study]
Media

YouTube Drives More Sales Than Other Social Media Platforms [Study]

10y Emily Alford

YouTube Drives More Sales Than Other Social Media ...

A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...

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Conversion Rate Optimization: The Biggest Failure on the Web?
Acquisition

Conversion Rate Optimization: The Biggest Failure on the Web?

10y Tim Ash

Conversion Rate Optimization: The Biggest Failure ...

Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wro...

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Who's Driving Your Content Strategy?
Marketing

Who's Driving Your Content Strategy?

10y Marko Muellner

Who's Driving Your Content Strategy?

Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...

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