Why a cohesive search, social, and ecommerce strategy is the key to conversions

Ecommerce Why a cohesive search, social, and ecommerce strategy is the key to conversions

3y Emily Alford

Why a cohesive search, social, and ecommerce strat...

Five ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...

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How to make your ecommerce website more mobile friendly and drive conversions

Ecommerce How to make your ecommerce website more mobile friendly and drive conversions

3y Alpi Mantry

How to make your ecommerce website more mobile fri...

For today’s buyer, it is essential to create a great mobile experience. In this article, we cover six techniques ecommerce brands use to optimize thei...

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Does your content generate ROI?

Analytics Does your content generate ROI?

4y matthewmurray

Does your content generate ROI?

The objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...

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Five simple user experience tweaks for better conversion

Ecommerce Five simple user experience tweaks for better conversion

6y Amanda DiSilvestro

Five simple user experience tweaks for better conv...

Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are ...

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How to increase your remarketing ad conversions in five steps

Paid Search How to increase your remarketing ad conversions in five steps

6y Jennifer Kennedy

How to increase your remarketing ad conversions in...

Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the we...

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11 quick UX tips to improve landing page conversion

Ecommerce 11 quick UX tips to improve landing page conversion

6y Tereza Litsa

11 quick UX tips to improve landing page conversio...

It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can ...

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Brexit drives spike in international sales from UK ecommerce sites

Ecommerce Brexit drives spike in international sales from UK ecommerce sites

6y Graham Charlton

Brexit drives spike in international sales from UK...

One short-term effect of Brexit, thanks to the steep fall in the value of sterling, is an increase in the number of orders from outside the UK, as for...

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Four lessons B2C marketers can learn from B2B

B2C Four lessons B2C marketers can learn from B2B

6y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

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Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

6y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

Media The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

6y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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How to take your geo-fences to the next level

Data insights How to take your geo-fences to the next level

6y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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How you can use social to reach consumers at micro moments

Marketing How you can use social to reach consumers at micro moments

6y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Five ways to boost your conversion rate without wasting ad budget

Acquisition Five ways to boost your conversion rate without wasting ad budget

6y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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Friends and foes: using sales to help fail-proof your marketing automation

Automation Friends and foes: using sales to help fail-proof your marketing automation

6y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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Getting off to a fast start, marketing style

Marketing Getting off to a fast start, marketing style

6y Ellen Valentine

Getting off to a fast start, marketing style

How can using a "fast start" model refine the execution of your marketing strategy? Read More...

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Three digital dilemmas that are really opportunities

Actionable Analysis Three digital dilemmas that are really opportunities

6y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

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Three ways to grow your total customer community

Analyzing Customer Data Three ways to grow your total customer community

6y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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Reviving sluggish sales with email personalization

Acquisition Reviving sluggish sales with email personalization

6y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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How do Facebook’s ads drive search traffic?

Paid Search How do Facebook’s ads drive search traffic?

6y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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An absolute beginner's guide to setting up Google Analytics for your website

Analytics An absolute beginner's guide to setting up Google Analytics for your website

6y Yuyu Chen

An absolute beginner's guide to setting up Google ...

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look a...

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Why e-commerce brands need native apps

Mobile Why e-commerce brands need native apps

6y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

6y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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Optimization key to Indonesian success for mobile and video in 2016

Asia Optimization key to Indonesian success for mobile and video in 2016

6y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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How retailers can use video for their e-commerce sites

Video How retailers can use video for their e-commerce sites

6y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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How Google's AMP accelerates content marketing

Media How Google's AMP accelerates content marketing

6y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

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How online and offline will dominate retail in Asia in 2016

Asia How online and offline will dominate retail in Asia in 2016

6y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Media Three ways digital marketers can use data to defeat ad blocking in 2016

6y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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