Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleMobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...
View articleThe success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...
View articleMost marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...
View articleEmail programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleHow well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...
View articleSocial media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
View article'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your ...
View articleBy using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleTo create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleHere are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...
View articleSocial media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...
View articleHow can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...
View articleSince platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...
View articleHere's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...
View articleMarketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...
View articleCreating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for...
View articleThere is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding th...
View articleAs advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to fi...
View articleDuring her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...
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