Unlocking untapped programmatic inventory in a cookie-less world

Data-Driven Marketing Unlocking untapped programmatic inventory in a cookie-less world

5m Nick Morley

Unlocking untapped programmatic inventory in a coo...

Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...

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Answering the call for greater privacy by tapping AI

AI & Automation Answering the call for greater privacy by tapping AI

6m Randi Stipes

Answering the call for greater privacy by tapping ...

As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...

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To thrive without cookies, brands must adopt more nuanced blocking techniques

Data-Driven Marketing To thrive without cookies, brands must adopt more nuanced blocking techniques

7m Mike Shaughnessy

To thrive without cookies, brands must adopt more ...

Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...

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New browser policies shift the value to offline data

Analyzing Customer Data New browser policies shift the value to offline data

11m Chris Morse

New browser policies shift the value to offline da...

Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...

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A world without third-party data: The end of personalized marketing?

Data-Driven Marketing A world without third-party data: The end of personalized marketing?

11m Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

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Cookies, consent and user experience – the great disconnect

Data-Driven Marketing Cookies, consent and user experience – the great disconnect

1y Ben Barokas

Cookies, consent and user experience – the great d...

CEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read More...

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Winter is coming: Goodbye cookies, hello contextual

Data-Driven Marketing Winter is coming: Goodbye cookies, hello contextual

1y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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Programmatic advertising: Growing pains and what you need to know

Digital Advertising Programmatic advertising: Growing pains and what you need to know

1y Travis Clinger

Programmatic advertising: Growing pains and what y...

VP of Strategic Partnerships at LiveRamp talks about the future of programmatic advertising and data-driven decision-making to better reach consumers....

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LiveRamp and Bombora partner for patent-pending approach to SMB targeting

Digital Advertising LiveRamp and Bombora partner for patent-pending approach to SMB targeting

2y Barry Levine

LiveRamp and Bombora partner for patent-pending ap...

LiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....

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Internet cookies: From 1994 to 2019, and the industry shifts of the future

Digital Marketing Internet cookies: From 1994 to 2019, and the industry shifts of the future

2y Scott Howe

Internet cookies: From 1994 to 2019, and the indus...

"While internet cookies certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass their limitatio...

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LiveRamp unveils new way to target ads using first-party cookies

Digital Advertising LiveRamp unveils new way to target ads using first-party cookies

2y Barry Levine

LiveRamp unveils new way to target ads using first...

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...

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LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

Digital Advertising LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

2y Kimberly Collins

LiveRamp 2019: Using IdentityLink to level the pla...

LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...

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Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

Marketing Technology Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

3y Kimberly Collins

Weekly martech review: Braze $80m Series E, Torchl...

We review the top news in martech from the week of October 1–8, 2018. Read More...

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The meteoric rise of mobile ad fraud

Mobile The meteoric rise of mobile ad fraud

3y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

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GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

3y Mike O'Brien

GDPR: Increased transparency and increased trust

In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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Better email acquisition is key for big data success

Email Marketing Better email acquisition is key for big data success

5y Ryan Phelan

Better email acquisition is key for big data succe...

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...

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Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

5y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

5y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

5y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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Why touchpoint data is invaluable to your CRM and driving sales

Data-Driven Marketing Why touchpoint data is invaluable to your CRM and driving sales

5y Jeanne Jennings

Why touchpoint data is invaluable to your CRM and ...

What can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...

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Happy birthday to ya: a look back on 12 years of Facebook

More News Happy birthday to ya: a look back on 12 years of Facebook

5y Yuyu Chen

Happy birthday to ya: a look back on 12 years of F...

It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...

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How online and offline will dominate retail in Asia in 2016

Asia How online and offline will dominate retail in Asia in 2016

5y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Has targeting gone too far? How Amazon ruined Christmas

Data-Driven Marketing Has targeting gone too far? How Amazon ruined Christmas

5y Mike O'Brien

Has targeting gone too far? How Amazon ruined Chri...

A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...

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What is the right way to do display advertising?

Display Advertising What is the right way to do display advertising?

5y Yuyu Chen

What is the right way to do display advertising?

Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...

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What do ad blockers mean for mobile apps?

Display Advertising What do ad blockers mean for mobile apps?

5y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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The missing 98 percent: why offline attribution matters

Display Advertising The missing 98 percent: why offline attribution matters

5y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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Why Customer Match is the biggest thing to happen to email since Hotmail

Email Why Customer Match is the biggest thing to happen to email since Hotmail

5y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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