Email is eating mobile, part 2

Email is eating mobile, part 2

8y Dave Hendricks

Email is eating mobile, part 2

As the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent stru...

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The Practical Guide to Programmatic Planning in China: Part 4

The Practical Guide to Programmatic Planning in China: Part 4

9y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...

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The Practical Guide to Programmatic Planning in China: Part 3

The Practical Guide to Programmatic Planning in China: Part 3

9y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

How to evaluate demand side platforms for a programmatic strategy in China. Read More...

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The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

9y Kevin Miller

The 5 Most Egregious Marketing Automation Fails an...

Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...

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Rise Of the Authenticators

Rise Of the Authenticators

9y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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China's Ping An Leverages Social Data to Personalize Travel Insurance

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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5 Ways to Maximize ROI With Custom Audiences

5 Ways to Maximize ROI With Custom Audiences

9y Kevin Lee

5 Ways to Maximize ROI With Custom Audiences

The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...

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Doing Retargeting the Right Way

Doing Retargeting the Right Way

9y Tim Nichols

Doing Retargeting the Right Way

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...

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FTC Workshop to Focus on Cross-Device Tracking

FTC Workshop to Focus on Cross-Device Tracking

9y Mike O'Brien

FTC Workshop to Focus on Cross-Device Tracking

The FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...

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Mobile Marketing and the War on Bikes: An Unlikely Comparison

Mobile Marketing and the War on Bikes: An Unlikely Comparison

9y Joe Laszlo

Mobile Marketing and the War on Bikes: An Unlikely...

Does the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in ...

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Privacy Concerns and Web Analytics

Privacy Concerns and Web Analytics

9y David Sprinkle

Privacy Concerns and Web Analytics

When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Read More...

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Girl Scout Cookies Go Digital and Become Even More Irresistible

Girl Scout Cookies Go Digital and Become Even More Irresistible

9y Emily Alford

Girl Scout Cookies Go Digital and Become Even More...

For the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...

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Sophisticated Cyber Criminals Cost Brands Billions

Sophisticated Cyber Criminals Cost Brands Billions

9y Mike O'Brien

Sophisticated Cyber Criminals Cost Brands Billions

During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...

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Does Facebook’s Atlas Solve the "Cookie Problem"?

Does Facebook’s Atlas Solve the "Cookie Problem"?

10y Yuyu Chen

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...

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Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

10y Angie Pascale

Reaching People, Not Devices: How ID-Based Targeti...

Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency c...

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Twitter Enables Advertisers to Target Website Visitors via Tags

Twitter Enables Advertisers to Target Website Visitors via Tags

10y Lisa Lacy

Twitter Enables Advertisers to Target Website Visi...

Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertis...

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Data Targeting in Markets Without Third-Party Data

Asia Data Targeting in Markets Without Third-Party Data

10y Matt Harty

Data Targeting in Markets Without Third-Party Data

Asia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...

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A Tale of Two Cookies

A Tale of Two Cookies

10y Kevin Lee

A Tale of Two Cookies

Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...

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13 Things To Know About Tracking on Mobile

13 Things To Know About Tracking on Mobile

10y Jermyn Toh

13 Things To Know About Tracking on Mobile

The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop envir...

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People Versus Pixels

People Versus Pixels

10y Dave Hendricks

People Versus Pixels

If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...

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