My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics.
Here are three key challenges analytics companies have to deal with in China.
A company known for selling software to CIOs and CEOs now aims for CMOs.
For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra.
Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results.
Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in the market.
Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming a trend in Asia Pacific as well.
A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites.
Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million.
The move marks one of many in IBM's path toward building its marketing analytics business.