Where do the biggest brands spend their marketing dollars?
Ad Industry Metrics

Where do the biggest brands spend their marketing dollars?

8y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

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Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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How to construct the perfect marketing email
Email

How to construct the perfect marketing email

9y Mike O'Brien

How to construct the perfect marketing email

"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...

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Rise Of the Authenticators
Marketing

Rise Of the Authenticators

9y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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Social Media Influenced Just 5% to Visit Retail Sites
Ecommerce

Social Media Influenced Just 5% to Visit Retail Sites

13y Anna Maria Virzi

Social Media Influenced Just 5% to Visit Retail Si...

ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...

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