Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search.
By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital.
"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that make the ideal email.
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers?
Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target.
ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers.