WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Using data to measure offline behavior is essential to closing the huge gap between display media and sales.
E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the holiday shopping season.
The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales?
Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data.
A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or carefully selecting online shopping days.
GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers.
As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success.