Omnicanality can save stores from closing down during COVID-19
Digital Marketing

Omnicanality can save stores from closing down during COVID-19

4y David Le Douarin

Omnicanality can save stores from closing down dur...

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...

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3 ways technology can boost CX while keeping costs under control – even during challenging times
AI & Automation

3 ways technology can boost CX while keeping costs under control – even dur...

4y Umesh Sachdev

3 ways technology can boost CX while keeping costs...

With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...

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Leaning in: Why PR and marketing are more important than ever
Digital Marketing

Leaning in: Why PR and marketing are more important than ever

4y Curtis Sparrer

Leaning in: Why PR and marketing are more importan...

Bospar's Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a downturn. Read More...

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more
Digital Advertising

Key insights: Consumer trust segmented, the power of push notifications, ma...

4y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

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How COVID-19 is affecting notifications and ads in newsletters
Analytics

How COVID-19 is affecting notifications and ads in newsletters

4y Barry Levine

How COVID-19 is affecting notifications and ads in...

We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...

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Understanding COVID-19's effect on media and marketing
Digital Marketing

Understanding COVID-19's effect on media and marketing

4y Sabyasachi Mitra

Understanding COVID-19's effect on media and marke...

With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...

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The COVID-19 effect on the marketing world
Digital Marketing

The COVID-19 effect on the marketing world

4y Ric Militi

The COVID-19 effect on the marketing world

InnoVision Marketing Group's CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing environment and how to market during ...

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Trust - Retaining customers during the COVID-19 crisis
Digital Marketing

Trust - Retaining customers during the COVID-19 crisis

4y Debjani Deb

Trust - Retaining customers during the COVID-19 cr...

Care, communicate and give them what they want with transparency. Read More...

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more
Digital Marketing

Key insights: Day one post COVID-19, the mobile app economy takes centre st...

4y Kamaljeet Kalsi

Key insights: Day one post COVID-19, the mobile ap...

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...

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Three steps to prepare for the post-COVID-19 business world
Digital Marketing

Three steps to prepare for the post-COVID-19 business world

4y Kenn Adach

Three steps to prepare for the post-COVID-19 busin...

Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business worl...

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How COVID-19 has changed the automotive business, and what Volvo is doing about it
Digital Marketing

How COVID-19 has changed the automotive business, and what Volvo is doing a...

4y Idris Nagri

How COVID-19 has changed the automotive business, ...

Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach ac...

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AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19
AI & Automation

AI-based conversational analysis reveals that sales teams are holding stead...

4y Idris Nagri

AI-based conversational analysis reveals that sale...

Conversational AI company, Chorus.ai, is using its technology, customer base, and expertise to gain insights about COVID-19’s impact on sales teams an...

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New data visualizations show how consumers are now consuming media
Analytics

New data visualizations show how consumers are now consuming media

4y Barry Levine

New data visualizations show how consumers are now...

This visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social iso...

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now
Digital Marketing

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on ma...

4y Kamaljeet Kalsi

Key insights: People prefer COVID-19 sensitive ads...

People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss t...

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Marketing strategies during – and after – Coronavirus
Digital Marketing

Marketing strategies during – and after – Coronavirus

4y R.J. Talyor

Marketing strategies during – and after – Coronavi...

R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts mo...

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Digital Marketing

How retailers can maximize the influx of organic search traffic to PDPs dur...

4y Shana Pilewski

How retailers can maximize the influx of organic s...

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...

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Unruly’s survey reveals consumer behavior in the COVID-19 age
Analytics

Unruly’s survey reveals consumer behavior in the COVID-19 age

4y Barry Levine

Unruly’s survey reveals consumer behavior in the C...

Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR
Digital Marketing

Key insights: Effect of COVID-19 on consumer behavior, the world’s more vid...

4y Kamaljeet Kalsi

Key insights: Effect of COVID-19 on consumer behav...

Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, ...

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Q&A with Greg Dolan, CEO of Keen Decision Systems
Analytics

Q&A with Greg Dolan, CEO of Keen Decision Systems

4y Charlie Braithwaite & Mahir Prasad

Q&A with Greg Dolan, CEO of Keen Decision Systems

We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
Digital Marketing

Key insights: COVID-19 continues to impact consumer behavior, marketing spe...

4y Mahir Prasad

Key insights: COVID-19 continues to impact consume...

We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...

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Key marketing areas ripe for innovation during the Coronavirus crisis
AI & Automation

Key marketing areas ripe for innovation during the Coronavirus crisis

4y Idris Nagri

Key marketing areas ripe for innovation during the...

Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...

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The Adobe online-only summit points the way to the post-pandemic future
Conference Coverage

The Adobe online-only summit points the way to the post-pandemic future

4y Barry Levine

The Adobe online-only summit points the way to the...

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe's online-only summit. Read More...

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B2B turns to digital marketing in the wake of coronavirus outbreak
Digital Marketing

B2B turns to digital marketing in the wake of coronavirus outbreak

4y Dan Gerstenfeld

B2B turns to digital marketing in the wake of coro...

Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing i...

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