Tips from Fospha's Chief Data Science Officer and McKinsey's Senior Expert on Digital Marketing about how to better measure marketing data, and how th...
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View articleSometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...
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View articleThe visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these u...
View articleBy taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Read More...
View articleBuilding a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that wo...
View articleWhile the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...
View articleAt the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...
View articleA recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your ca...
View articleFull-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...
View articleCost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for m...
View articleThe concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...
View articleCPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Read More...
View articleConsider these factors when buying online media for branding or conversion. Read More...
View articleAdvertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Read More...
View articleToo often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Read More...
View articleGoogle AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...
View articleMarketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...
View articleThis is how you define the right success metric for your paid search campaign. Read More...
View articleHow to calculate whether an investment in SEO will bring a positive return on investment. Read More...
View articleFour strategies to give responsible boldness to your marketing dollars - and give you that unlimited budget. Read More...
View articleMeasuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Read More...
View articleThe best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as i...
View articleAre companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Read More...
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