Measuring marketing data: What to look for and how to get started

Data & Analytics Measuring marketing data: What to look for and how to get started

2y Charlie Braithwaite

Measuring marketing data: What to look for and how...

Tips from Fospha's Chief Data Science Officer and McKinsey's Senior Expert on Digital Marketing about how to better measure marketing data, and how th...

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ClickZ Bid Management Buyers Guide: Acquisio Review

Marketing Technology ClickZ Bid Management Buyers Guide: Acquisio Review

4y Clark Boyd

ClickZ Bid Management Buyers Guide: Acquisio Revie...

Within our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid mana...

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How to target the ‘missing audience’ in your data-driven marketing

Analytics How to target the ‘missing audience’ in your data-driven marketing

5y Rebecca Sentance

How to target the ‘missing audience’ in your data-...

What’s behind a successful data-driven marketing strategy? Read More...

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How online and offline will dominate retail in Asia in 2016

Asia How online and offline will dominate retail in Asia in 2016

6y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Five ways to overcome the media buyer blues

Media Buying Five ways to overcome the media buyer blues

6y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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Expert tips for data-driven display

Data-Driven Marketing Expert tips for data-driven display

6y Emily Alford

Expert tips for data-driven display

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...

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Pinterest to Enhance Promoted Pin Ad Capabilities

Social Pinterest to Enhance Promoted Pin Ad Capabilities

6y Yuyu Chen

Pinterest to Enhance Promoted Pin Ad Capabilities

The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these u...

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Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

Search Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

7y Lars Hirsch

Query Trends: The Key to Timing Your Ads Perfectly...

By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Read More...

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Sculpting PPC Success

Paid Search Sculpting PPC Success

7y Andrew Goodman

Sculpting PPC Success

Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that wo...

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What Makes an Expert – the Art and Science of PPC

Paid Search What Makes an Expert – the Art and Science of PPC

7y Michelle Morgan

What Makes an Expert – the Art and Science of PPC

While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...

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Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

Conference Coverage Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

7y John Gagnon

Mastering the PPC Challenge: Break-Even CPC and Mo...

At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...

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Search Trends Vary by Device During Different Times of Day [Study]

Paid Search Search Trends Vary by Device During Different Times of Day [Study]

7y John Gagnon

Search Trends Vary by Device During Different Time...

A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your ca...

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Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

Display Advertising Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

7y ClickZ

Why a Full-Service Agency Shouldn’t Manage Your Re...

Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...

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Marketing Beyond the CPA

Asia Marketing Beyond the CPA

8y Rohit Kumar

Marketing Beyond the CPA

Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for m...

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PPC for Brand Impact

Paid Search PPC for Brand Impact

8y Lisa Raehsler

PPC for Brand Impact

The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...

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How Groupon's Value Is Based On Performance Marketing

Marketing How Groupon's Value Is Based On Performance Marketing

10y Pace Lattin

How Groupon's Value Is Based On Performance Market...

CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Read More...

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CPM vs. CPA! The Debate Will Never Die

Asia CPM vs. CPA! The Debate Will Never Die

10y RP Singh

CPM vs. CPA! The Debate Will Never Die

Consider these factors when buying online media for branding or conversion. Read More...

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How to Wage Successful Performance-Based Pricing Pilots

Asia How to Wage Successful Performance-Based Pricing Pilots

10y Kate Clough

How to Wage Successful Performance-Based Pricing P...

Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Read More...

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Display Ads for ROI: Hardest-Working Ads Online?

Conference Coverage Display Ads for ROI: Hardest-Working Ads Online?

10y Andrew Goodman

Display Ads for ROI: Hardest-Working Ads Online?

Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Read More...

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Mobile Search 101: Ins and Outs of Mobile Search

Asia Mobile Search 101: Ins and Outs of Mobile Search

11y Antony Yiu

Mobile Search 101: Ins and Outs of Mobile Search

Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...

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Brand Advertiser and Search in 2011

Asia Brand Advertiser and Search in 2011

11y Sara Ye

Brand Advertiser and Search in 2011

Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...

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SEM Performance Evaluation - Think Twice Before Calling It a Game

Asia SEM Performance Evaluation - Think Twice Before Calling It a Game

11y Antony Yiu

SEM Performance Evaluation - Think Twice Before Ca...

This is how you define the right success metric for your paid search campaign. Read More...

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Does SEO Make Sense for Your Business?

Search Does SEO Make Sense for Your Business?

11y Mark Jackson

Does SEO Make Sense for Your Business?

How to calculate whether an investment in SEO will bring a positive return on investment. Read More...

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The Unlimited Search Marketing Budget

Conference Coverage The Unlimited Search Marketing Budget

11y Timothy Seward

The Unlimited Search Marketing Budget

Four strategies to give responsible boldness to your marketing dollars - and give you that unlimited budget. Read More...

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Acquisition Marketing - Where Is the True Value?

Analytics Acquisition Marketing - Where Is the True Value?

11y Neil Mason

Acquisition Marketing - Where Is the True Value?

Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Read More...

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Becoming a PPC Search Superhero

Paid Search Becoming a PPC Search Superhero

11y Kevin Lee

Becoming a PPC Search Superhero

The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as i...

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Maximizing Your Paid Search Asset

Paid Search Maximizing Your Paid Search Asset

11y Andrew Goodman

Maximizing Your Paid Search Asset

Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Read More...

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