Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing out.
The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates?
By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment.
Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that won't help you achieve your conversion goals until you are left with a strategy that works.
While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon.
At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top and staying there.
A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your campaigns?
Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency.