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CPC
Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
Analytics
Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
5m
Rupert Hodson
How Google Ads determines what you pay
Digital Advertising
How Google Ads determines what you pay
2y
Mike Ncube
5 tips to reduce CPC in Google AdWords
Search Marketing
5 tips to reduce CPC in Google AdWords
2y
Pawan Sahu
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5 questions to ask yourself before selling on Amazon
Ecommerce
5 questions to ask yourself before selling on Amazon
2y
Josh Neblett
How multi-touch attribution can guide financial institutions through a decade of digital transformation
Industry Developments
How multi-touch attribution can guide financial institutions through a decade of digital transformation
3y
Sam Carter
5 first-party data strategies to power your personalization
Data & Analytics
5 first-party data strategies to power your personalization
3y
Mike O'Brien
What’s your Amazon strategy?: Breaking silos and brand new budgets
Search Marketing
What’s your Amazon strategy?: Breaking silos and brand new budgets
3y
Mike O'Brien
What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data
Ecommerce
What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data
3y
Mike O'Brien
Optimizing Facebook ads for success and better ROI in 2017
Display Advertising
Optimizing Facebook ads for success and better ROI in 2017
4y
Eimantas Balciunas
Programmatic 101: Everything you need to know but were too afraid to ask
Asia
Programmatic 101: Everything you need to know but were too afraid to ask
5y
Sophie Loras
Why fighting mobile click fraud is a waste of time
Mobile
Why fighting mobile click fraud is a waste of time
5y
Paul Muller
Ad buying: a glossary of key terms and acronyms
Media Buying
Ad buying: a glossary of key terms and acronyms
5y
Mike O'Brien
Twitter 101: ClickZ attends Flight School
Social Media
Twitter 101: ClickZ attends Flight School
5y
Mike O'Brien
How do Facebook’s ads drive search traffic?
Paid Search
How do Facebook’s ads drive search traffic?
5y
Kevin Lee
How online and offline will dominate retail in Asia in 2016
Asia
How online and offline will dominate retail in Asia in 2016
5y
Ohad Hecht
Yahoo Gemini slows down Q3 paid search growth
Ad Industry Metrics
Yahoo Gemini slows down Q3 paid search growth
5y
Yuyu Chen
Amazon Text Ads: To Do or Not To Do?
Search
Amazon Text Ads: To Do or Not To Do?
6y
Elizabeth Marsten
APAC’s Misplaced Expectations for Programmatic
Asia
APAC’s Misplaced Expectations for Programmatic
6y
Rohit Kumar
How to Identify Click Fraud and Minimize Wasting Your Ad Budget
Paid Search
How to Identify Click Fraud and Minimize Wasting Your Ad Budget
6y
Tim Nichols
5 PPC Tips from ClickZ Live Toronto
Conference Coverage
5 PPC Tips from ClickZ Live Toronto
6y
Mike O'Brien
Uncovering PPC Best Practices With Allstate Insurance
Conference Coverage
Uncovering PPC Best Practices With Allstate Insurance
6y
Sarah Ong
eBay's Promoted Listings Disrupts Traditional Ad Model
Marketing
eBay's Promoted Listings Disrupts Traditional Ad Model
6y
Yuyu Chen
Mozilla Dabbles in Commercial Advertising with Suggested Tiles
Marketing
Mozilla Dabbles in Commercial Advertising with Suggested Tiles
6y
Yuyu Chen
Pinterest to Enhance Promoted Pin Ad Capabilities
Social
Pinterest to Enhance Promoted Pin Ad Capabilities
6y
Yuyu Chen
Curing Asia’s Allergy to Failure
Asia
Curing Asia’s Allergy to Failure
6y
David Ketchum
Revenue Jump Reflects Facebook's Mobile Mojo
Social
Revenue Jump Reflects Facebook's Mobile Mojo
6y
Susan Kuchinskas
If You’re Buying Viewable Impressions, Demand Time Slots
Media
If You’re Buying Viewable Impressions, Demand Time Slots
6y
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