Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...
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View articleReady to start selling your product on Amazon? Here are 5 questions to get you started thinking about competition, distribution, and brand strength. R...
View articleModern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...
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Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...
View articleOver the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...
View articleEvery year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleFraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Re...
View articleFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...
View articleOriginally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...
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View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleYahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...
View articleAmazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...
View articleAPAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...
View articleWhile a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...
View articleTo have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...
View articleIn the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada ch...
View articleThe e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...
View articleThe company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...
View articleThe visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these u...
View article"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...
View articleFacebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
View articleEven though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...
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