Optimizing Facebook ads for success and better ROI in 2017
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
CPC
Programmatic 101: Everything you need to know but were too afraid to ask
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Why fighting mobile click fraud is a waste of time
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
Ad buying: a glossary of key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful glossary.
Twitter 101: ClickZ attends Flight School
Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course.
How do Facebook’s ads drive search traffic?
How do Facebook’s ads drive search traffic?
How online and offline will dominate retail in Asia in 2016
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
Yahoo Gemini slows down Q3 paid search growth
Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend?
Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities.
APAC’s Misplaced Expectations for Programmatic
APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it?
