Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Analytics Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

9m Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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How Google Ads determines what you pay

Digital Advertising How Google Ads determines what you pay

2y Mike Ncube

How Google Ads determines what you pay

How the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...

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5 tips to reduce CPC in Google AdWords

Search Marketing 5 tips to reduce CPC in Google AdWords

3y Pawan Sahu

5 tips to reduce CPC in Google AdWords

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance. Read More...

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5 questions to ask yourself before selling on Amazon

Ecommerce 5 questions to ask yourself before selling on Amazon

3y Josh Neblett

5 questions to ask yourself before selling on Amaz...

Ready to start selling your product on Amazon? Here are 5 questions to get you started thinking about competition, distribution, and brand strength. R...

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How multi-touch attribution can guide financial institutions through a decade of digital transformation

Industry Developments How multi-touch attribution can guide financial institutions through a decade of digital transformation

3y Sam Carter

How multi-touch attribution can guide financial in...

Modern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...

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5 first-party data strategies to power your personalization

Data & Analytics 5 first-party data strategies to power your personalization

3y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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What’s your Amazon strategy?: Breaking silos and brand new budgets

Search Marketing What’s your Amazon strategy?: Breaking silos and brand new budgets

4y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Ecommerce What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

4y Mike O'Brien

What’s your Amazon strategy?: Tapping into The Hol...

Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...

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Optimizing Facebook ads for success and better ROI in 2017

Display Advertising Optimizing Facebook ads for success and better ROI in 2017

4y Eimantas Balciunas

Optimizing Facebook ads for success and better ROI...

Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

5y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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Why fighting mobile click fraud is a waste of time

Mobile Why fighting mobile click fraud is a waste of time

5y Paul Muller

Why fighting mobile click fraud is a waste of time

Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Re...

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Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

5y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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Twitter 101: ClickZ attends Flight School

Social Media Twitter 101: ClickZ attends Flight School

5y Mike O'Brien

Twitter 101: ClickZ attends Flight School

Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...

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How do Facebook’s ads drive search traffic?

Paid Search How do Facebook’s ads drive search traffic?

5y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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How online and offline will dominate retail in Asia in 2016

Asia How online and offline will dominate retail in Asia in 2016

5y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Yahoo Gemini slows down Q3 paid search growth

Ad Industry Metrics Yahoo Gemini slows down Q3 paid search growth

6y Yuyu Chen

Yahoo Gemini slows down Q3 paid search growth

Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...

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Amazon Text Ads: To Do or Not To Do?

Search Amazon Text Ads: To Do or Not To Do?

6y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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APAC’s Misplaced Expectations for Programmatic

Asia APAC’s Misplaced Expectations for Programmatic

6y Rohit Kumar

APAC’s Misplaced Expectations for Programmatic

APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...

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How to Identify Click Fraud and Minimize Wasting Your Ad Budget

Paid Search How to Identify Click Fraud and Minimize Wasting Your Ad Budget

6y Tim Nichols

How to Identify Click Fraud and Minimize Wasting Y...

While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...

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5 PPC Tips from ClickZ Live Toronto

Conference Coverage 5 PPC Tips from ClickZ Live Toronto

6y Mike O'Brien

5 PPC Tips from ClickZ Live Toronto

To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...

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Uncovering PPC Best Practices With Allstate Insurance

Conference Coverage Uncovering PPC Best Practices With Allstate Insurance

6y Sarah Ong

Uncovering PPC Best Practices With Allstate Insura...

In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada ch...

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eBay's Promoted Listings Disrupts Traditional Ad Model

Marketing eBay's Promoted Listings Disrupts Traditional Ad Model

6y Yuyu Chen

eBay's Promoted Listings Disrupts Traditional Ad M...

The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...

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Mozilla Dabbles in Commercial Advertising with Suggested Tiles

Marketing Mozilla Dabbles in Commercial Advertising with Suggested Tiles

6y Yuyu Chen

Mozilla Dabbles in Commercial Advertising with Sug...

The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...

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Pinterest to Enhance Promoted Pin Ad Capabilities

Social Pinterest to Enhance Promoted Pin Ad Capabilities

6y Yuyu Chen

Pinterest to Enhance Promoted Pin Ad Capabilities

The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these u...

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Curing Asia’s Allergy to Failure

Asia Curing Asia’s Allergy to Failure

6y David Ketchum

Curing Asia’s Allergy to Failure

"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...

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Revenue Jump Reflects Facebook's Mobile Mojo

Social Revenue Jump Reflects Facebook's Mobile Mojo

6y Susan Kuchinskas

Revenue Jump Reflects Facebook's Mobile Mojo

Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...

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If You’re Buying Viewable Impressions, Demand Time Slots

Media If You’re Buying Viewable Impressions, Demand Time Slots

7y Guest

If You’re Buying Viewable Impressions, Demand Time...

Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...

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