The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates?
"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing initiatives.
Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement.
Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets.
Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies.
While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon.
Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers?
At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top and staying there.
Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PPC) marketing strategies.
Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts.