To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices.
In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices.
The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale.
The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet?
The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates?
"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing initiatives.
Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement.
Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets.
Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies.
While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon.