Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

9y Shann Biglione

Bad Impressions: Kraft Takes a Stand on Digital Ad...

Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...

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What Makes an Expert – the Art and Science of PPC

What Makes an Expert – the Art and Science of PPC

10y Michelle Morgan

What Makes an Expert – the Art and Science of PPC

While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...

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Is the New Amazon Ad Platform the Next "Google Killer"?

Is the New Amazon Ad Platform the Next "Google Killer"?

10y Lisa Raehsler

Is the New Amazon Ad Platform the Next "Google Kil...

Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...

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Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

10y John Gagnon

Mastering the PPC Challenge: Break-Even CPC and Mo...

At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...

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PPC Reboot: Planning for Fall and 2015

PPC Reboot: Planning for Fall and 2015

10y Lisa Raehsler

PPC Reboot: Planning for Fall and 2015

Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...

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Bing Product Ads: Early Returns

Bing Product Ads: Early Returns

10y Elizabeth Marsten

Bing Product Ads: Early Returns

Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Read Mo...

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Do-It-Yourself Promoted Pins Premiere on Pinterest

Do-It-Yourself Promoted Pins Premiere on Pinterest

10y Jessica Lee

Do-It-Yourself Promoted Pins Premiere on Pinterest

Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...

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5 Summer Time-Savers for Managing PPC

5 Summer Time-Savers for Managing PPC

10y Lisa Raehsler

5 Summer Time-Savers for Managing PPC

There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...

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Content Promotion: PPC or Link Building?

Content Promotion: PPC or Link Building?

10y Elizabeth Marsten

Content Promotion: PPC or Link Building?

There are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Read Mo...

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Eye-Tracking Heat Map Study for Mobile Search

Eye-Tracking Heat Map Study for Mobile Search

10y John Gagnon

Eye-Tracking Heat Map Study for Mobile Search

The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...

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Mobile and Measurement Give Facebook a Winning Q1

Mobile and Measurement Give Facebook a Winning Q1

10y Susan Kuchinskas

Mobile and Measurement Give Facebook a Winning Q1

Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...

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Android Overtakes iOS for Mobile Ad Traffic

Android Overtakes iOS for Mobile Ad Traffic

10y Dan Worth

Android Overtakes iOS for Mobile Ad Traffic

Data shows more impressions from devices that are running from the Google Android operating system. Read More...

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Bumbled PPC News, Conspiracy Theories, and the Future of PPC

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

10y John A. Lee

Bumbled PPC News, Conspiracy Theories, and the Fut...

Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...

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#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

10y Megan Leap

#CZLNY: 5 Ways to Improve Your Paid Media Campaign...

Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...

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Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

10y John A. Lee

Crowded SERPs, Top-Heavy Ad Positions, and What It...

As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...

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Remarketing Platform Bill of Rights: Simplicity Matters

Remarketing Platform Bill of Rights: Simplicity Matters

10y John A. Lee

Remarketing Platform Bill of Rights: Simplicity Ma...

As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...

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Budget Allocation Within and Across PPC, SEO, and Content

Budget Allocation Within and Across PPC, SEO, and Content

10y Kevin Lee

Budget Allocation Within and Across PPC, SEO, and ...

Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...

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Paid Search Advertising Accelerates in Q4 2013

Paid Search Advertising Accelerates in Q4 2013

10y Yuyu Chen

Paid Search Advertising Accelerates in Q4 2013

Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...

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Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program

Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program

10y Aubrey Beck

Choose Your Own Adventure: Map Buyer Personas in a...

If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Read More...

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Google Rolls Out AdWords Ad Rank Algorithm Update

Google Rolls Out AdWords Ad Rank Algorithm Update

10y Jennifer Slegg

Google Rolls Out AdWords Ad Rank Algorithm Update

Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...

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Facebook Ads Helps Magnolia Pictures Boost ROI

Facebook Ads Helps Magnolia Pictures Boost ROI

10y Danny Goodwin

Facebook Ads Helps Magnolia Pictures Boost ROI

Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...

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Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

10y Yuyu Chen

Q3 2013 US Paid Search Spend Continues Upward Tren...

Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...

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Yelp Adds CPC Advertising to Enhanced Listings

Yelp Adds CPC Advertising to Enhanced Listings

10y Pierre Zarokian

Yelp Adds CPC Advertising to Enhanced Listings

Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. R...

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Gaining Better Insights Through Segmentation

Gaining Better Insights Through Segmentation

11y Benjamin Spiegel

Gaining Better Insights Through Segmentation

Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Read More...

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LinkedIn Attracts Brands to Homepage With Sponsored Updates

LinkedIn Attracts Brands to Homepage With Sponsored Updates

11y Matt Kapko

LinkedIn Attracts Brands to Homepage With Sponsore...

LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives t...

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Local Search and Its Importance to Grow Search Environment in Southeast Asia

Local Search and Its Importance to Grow Search Environment in Southeast Asia

12y Prabhvir Sahmey

Local Search and Its Importance to Grow Search Env...

Do people actually search in local languages in Southeast Asia? Read More...

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How to Wage Successful Performance-Based Pricing Pilots

How to Wage Successful Performance-Based Pricing Pilots

13y Kate Clough

How to Wage Successful Performance-Based Pricing P...

Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Read More...

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