Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...
View articleWhile the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...
View articleAmazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...
View articleAt the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...
View articleNow that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...
View articleJust a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Read Mo...
View articlePinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...
View articleThere are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...
View articleThere are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Read Mo...
View articleThe study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...
View articleFacebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...
View articleData shows more impressions from devices that are running from the Google Android operating system. Read More...
View articleAlthough the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...
View articleHere are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...
View articleAs search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...
View articleAs remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...
View articlePut in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...
View articlePaid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...
View articleIf you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Read More...
View articleGoogle has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...
View articleIndie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...
View articleDigital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...
View articleYelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. R...
View articleSegmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Read More...
View articleLinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives t...
View articleDo people actually search in local languages in Southeast Asia? Read More...
View articleAdvertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Read More...
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