Tips for Effective Use of Keyword Match Types in Google AdWords

Tips for Effective Use of Keyword Match Types in Google AdWords

13y Antony Yiu

Tips for Effective Use of Keyword Match Types in G...

Consider these factors to manage cost and drive conversions for your search campaigns. Read More...

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A Starter's Guide to Search in Korea

A Starter's Guide to Search in Korea

13y Adaline Lau

A Starter's Guide to Search in Korea

Examining South Korea's top search engines. Read More...

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Tips for Running an Effective SEM Campaign

Tips for Running an Effective SEM Campaign

13y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

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Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

13y Sara Ye

Search Is a Gold Mine for Brand Advertisers, Can Y...

Half the battle is won when you select the right keywords; here's how. Read More...

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Tips for Successful Integration of Paid Search With SEO

Tips for Successful Integration of Paid Search With SEO

13y Antony Yiu

Tips for Successful Integration of Paid Search Wit...

Follow these steps to kick-start a comprehensive search integration strategy. Read More...

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The Search for the 'Golden Digital Metric'

The Search for the 'Golden Digital Metric'

13y Mandeep Grover

The Search for the 'Golden Digital Metric'

Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Read More...

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Search Trends to Watch in 2011

Search Trends to Watch in 2011

13y Anna Chan

Search Trends to Watch in 2011

Mobile will finally take off and mobile e-commerce will become a reality. Read More...

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Brand Advertiser and Search in 2011

Brand Advertiser and Search in 2011

13y Sara Ye

Brand Advertiser and Search in 2011

Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...

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SEM Performance Evaluation - Think Twice Before Calling It a Game

SEM Performance Evaluation - Think Twice Before Calling It a Game

13y Antony Yiu

SEM Performance Evaluation - Think Twice Before Ca...

This is how you define the right success metric for your paid search campaign. Read More...

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Should Marketers Bid on One's Own Brand Terms?

Should Marketers Bid on One's Own Brand Terms?

13y Hari Shankar

Should Marketers Bid on One's Own Brand Terms?

Even if your brand has excellent recall and equity, here are other factors you must consider. Read More...

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Using Search Advertising in an Integrated Media Plan

Using Search Advertising in an Integrated Media Plan

14y Sara Ye

Using Search Advertising in an Integrated Media Pl...

Here's how SEM can amplify your marketing message across offline and online channels. Read More...

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