How CPG brands can harness data to flourish in the age of disruption

CPG (FMCG) How CPG brands can harness data to flourish in the age of disruption

12m Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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The 10 marketing challenges today’s CPG brands are facing

CPG (FMCG) The 10 marketing challenges today’s CPG brands are facing

1y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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The future of martech: what does the industry look like post COVID-19?

Digital Marketing The future of martech: what does the industry look like post COVID-19?

1y Matt Conlin

The future of martech: what does the industry look...

Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...

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Boom or bust – Commerce strategies for navigating a global pandemic

Digital Marketing Boom or bust – Commerce strategies for navigating a global pandemic

1y Charles Nicholls

Boom or bust – Commerce strategies for navigating ...

Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...

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Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores

AI & Automation Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores

2y Jacqueline Dooley

Cooler Screens is bringing the digital shopping ex...

Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...

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How Nestlé Waters uses marketing technology to drive growth

Digital Transformation How Nestlé Waters uses marketing technology to drive growth

2y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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Thinking outside the box: A look at the popularity of subscription boxes

Ecommerce & Sales Thinking outside the box: A look at the popularity of subscription boxes

3y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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Has the retail apocalypse come for grocery brands?

Digital Transformation Has the retail apocalypse come for grocery brands?

3y Mike O'Brien

Has the retail apocalypse come for grocery brands?

With Amazon investing heavily in the grocery space, brands like Kroger, and even Walmart and Target, have no choice but to embrace digital transformat...

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice

AI & Automation Alexa, what's for dinner?: Why Campbell's is doubling down on voice

3y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Blockchain Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

4y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

4y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

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Can subscription box offerings help CPG brands restore loyalty?

Digital Transformation Can subscription box offerings help CPG brands restore loyalty?

4y Al Roberts

Can subscription box offerings help CPG brands res...

CPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the rise of ecommerce and...

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Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

4y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Digital disruption in CPG: What marketers need to know

CPG (FMCG) Digital disruption in CPG: What marketers need to know

4y Chris Camps

Digital disruption in CPG: What marketers need to ...

In the sea of digital disruption, the Consumer-Packaged Goods (CPG) industry has remained relatively stable. But change is inevitable; here’s how it m...

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Which CPG brands are winning on Amazon?

CPG (FMCG) Which CPG brands are winning on Amazon?

5y Graham Charlton

Which CPG brands are winning on Amazon?

The best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...

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