Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends.
Three key trends in search marketing to watch for in 2012.
If you're a company with multiple product lines, consider these solutions to avoid outbidding one another.
Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance.
This is how you define the right success metric for your paid search campaign.