TV or not TV? That is the question: Insights on World Television Day

Digital Advertising TV or not TV? That is the question: Insights on World Television Day

7m Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

5y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

5y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

5y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

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Ad fraud continues to cost brands billions

Ad Industry Metrics Ad fraud continues to cost brands billions

5y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Five ways to overcome the media buyer blues

Media Buying Five ways to overcome the media buyer blues

6y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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Native advertising 101: the good, the bad and the ugly

Display Advertising Native advertising 101: the good, the bad and the ugly

6y Mike O'Brien

Native advertising 101: the good, the bad and the ...

Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...

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Up close and personal with programmatic video

Display Advertising Up close and personal with programmatic video

6y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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The missing 98 percent: why offline attribution matters

Display Advertising The missing 98 percent: why offline attribution matters

6y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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3 things you need to know about bot traffic

Display Advertising 3 things you need to know about bot traffic

6y Mike O'Brien

3 things you need to know about bot traffic

Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...

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3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

Media 3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

6y Eric Wheeler

3 Ways to Achieve Sustainable Revenue: Why Gigaom ...

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...

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Desktops and Banners Still Rule the Ad Marketplace

Display Advertising Desktops and Banners Still Rule the Ad Marketplace

6y Kevin Lee

Desktops and Banners Still Rule the Ad Marketplace

These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...

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Tencent Opens WeChat Moments to All Advertisers

Asia Tencent Opens WeChat Moments to All Advertisers

6y Sophie Loras

Tencent Opens WeChat Moments to All Advertisers

Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...

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The Practical Guide to Programmatic Planning in China: Part 3

Asia The Practical Guide to Programmatic Planning in China: Part 3

6y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

How to evaluate demand side platforms for a programmatic strategy in China. Read More...

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APAC’s Misplaced Expectations for Programmatic

Asia APAC’s Misplaced Expectations for Programmatic

6y Rohit Kumar

APAC’s Misplaced Expectations for Programmatic

APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...

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4 Secrets Behind International Monetization

Media 4 Secrets Behind International Monetization

6y Eric Wheeler

4 Secrets Behind International Monetization

The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and und...

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The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Media The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

6y Frank Sinton

The Three C’s of Spotify’s Video Play: CPMs, Creat...

Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...

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Stacking the Deck: A Publisher’s Guide to Ad Stack Optimization

Media Stacking the Deck: A Publisher’s Guide to Ad Stack Optimization

6y Chris Crawfurd

Stacking the Deck: A Publisher’s Guide to Ad Stack...

Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traf...

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eBay's Promoted Listings Disrupts Traditional Ad Model

Marketing eBay's Promoted Listings Disrupts Traditional Ad Model

6y Yuyu Chen

eBay's Promoted Listings Disrupts Traditional Ad M...

The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...

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Mozilla Dabbles in Commercial Advertising with Suggested Tiles

Marketing Mozilla Dabbles in Commercial Advertising with Suggested Tiles

6y Yuyu Chen

Mozilla Dabbles in Commercial Advertising with Sug...

The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...

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Pinterest to Enhance Promoted Pin Ad Capabilities

Social Pinterest to Enhance Promoted Pin Ad Capabilities

6y Yuyu Chen

Pinterest to Enhance Promoted Pin Ad Capabilities

The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these u...

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Programmatic in China Part 4: Open Exchange

Asia Programmatic in China Part 4: Open Exchange

6y Charlie Wang

Programmatic in China Part 4: Open Exchange

This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...

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Programmatic in China Part 3: The Private Marketplace

Asia Programmatic in China Part 3: The Private Marketplace

6y Charlie Wang

Programmatic in China Part 3: The Private Marketpl...

Charlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...

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Programmatic Fact vs. Fiction

Media Programmatic Fact vs. Fiction

6y Eric Wheeler

Programmatic Fact vs. Fiction

This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...

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Programmatic in China Part 2: The Preferred Deal

Asia Programmatic in China Part 2: The Preferred Deal

6y Charlie Wang

Programmatic in China Part 2: The Preferred Deal

In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...

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Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

Media Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

7y Chris Crawfurd

Cashing in on Holiday Digital Ad Spend Is All Abou...

As publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season? Read More...

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If You’re Buying Viewable Impressions, Demand Time Slots

Media If You’re Buying Viewable Impressions, Demand Time Slots

7y Guest

If You’re Buying Viewable Impressions, Demand Time...

Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...

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