Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations.
How to evaluate demand side platforms for a programmatic strategy in China.
APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it?
The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and understand their diverse audience.
Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video ads' valuable future.
Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traffic to maximize their revenue per visitor or page view.
The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale.
The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet?
The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates?
This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model.