Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory
Asia

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

9y Shann Biglione

Bad Impressions: Kraft Takes a Stand on Digital Ad...

Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...

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Sophisticated Cyber Criminals Cost Brands Billions
Display Advertising

Sophisticated Cyber Criminals Cost Brands Billions

10y Mike O'Brien

Sophisticated Cyber Criminals Cost Brands Billions

During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...

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The Economist Sells Attention Instead of Clicks With New Ad Guarantees
Display Advertising

The Economist Sells Attention Instead of Clicks With New Ad Guarantees

10y Emily Alford

The Economist Sells Attention Instead of Clicks Wi...

TimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ...

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Get to Know Your Ad Providers
Media

Get to Know Your Ad Providers

10y Maja Millicevic

Get to Know Your Ad Providers

Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...

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Real-Time Myth-Busting: 5 RTB Mysteries, Solved!
Display Advertising

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

10y Liz Rutgersson

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help m...

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Mobile Is the Message for Facebook Q2 Earnings
Media

Mobile Is the Message for Facebook Q2 Earnings

10y Melanie White

Mobile Is the Message for Facebook Q2 Earnings

Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...

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Why Are CPM Rates for Ads Falling?
Media

Why Are CPM Rates for Ads Falling?

10y Walter Knapp

Why Are CPM Rates for Ads Falling?

This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue s...

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Yahoo Prime View Enables 100% Viewability on Display Ads
Display Advertising

Yahoo Prime View Enables 100% Viewability on Display Ads

10y Lisa Lacy

Yahoo Prime View Enables 100% Viewability on Displ...

The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...

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Do-It-Yourself Promoted Pins Premiere on Pinterest
Social

Do-It-Yourself Promoted Pins Premiere on Pinterest

10y Jessica Lee

Do-It-Yourself Promoted Pins Premiere on Pinterest

Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...

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Mobile and Measurement Give Facebook a Winning Q1
Social

Mobile and Measurement Give Facebook a Winning Q1

10y Susan Kuchinskas

Mobile and Measurement Give Facebook a Winning Q1

Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...

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Display Media Bots? (5 Ways to Double Down on Search)
Paid Search

Display Media Bots? (5 Ways to Double Down on Search)

10y Kevin Lee

Display Media Bots? (5 Ways to Double Down on Sear...

Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...

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Ever Wanted to Advertise on Tumblr?
Paid Search

Ever Wanted to Advertise on Tumblr?

10y Elizabeth Marsten

Ever Wanted to Advertise on Tumblr?

A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...

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"Moments" Company Kiip Partners With Publicis Groupe's VivaKi
Media

"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

10y Mary Lisbeth D'Amico

"Moments" Company Kiip Partners With Publicis Grou...

The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...

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I Hate Analytics
Actionable Analysis

I Hate Analytics

10y Andrew Edwards

I Hate Analytics

Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers...

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Remarketing Platform Bill of Rights: Simplicity Matters
Search

Remarketing Platform Bill of Rights: Simplicity Matters

10y John A. Lee

Remarketing Platform Bill of Rights: Simplicity Ma...

As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...

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Spotlight On: Michael Provenzano, CEO and Co-Founder of Vistar Media
Agency Spotlight

Spotlight On: Michael Provenzano, CEO and Co-Founder of Vistar Media

10y Liva Judic

Spotlight On: Michael Provenzano, CEO and Co-Found...

Michael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through hi...

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Facebook Ads Helps Magnolia Pictures Boost ROI
Analytics

Facebook Ads Helps Magnolia Pictures Boost ROI

10y Danny Goodwin

Facebook Ads Helps Magnolia Pictures Boost ROI

Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...

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Skype to Roll Out Rich Media and Android Advertising
Marketing

Skype to Roll Out Rich Media and Android Advertising

11y Susan Kuchinskas

Skype to Roll Out Rich Media and Android Advertisi...

Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...

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The Importance of CPM in Yield
Display Advertising

The Importance of CPM in Yield

11y Larry Allen

The Importance of CPM in Yield

In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...

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LinkedIn Attracts Brands to Homepage With Sponsored Updates
Social

LinkedIn Attracts Brands to Homepage With Sponsored Updates

11y Matt Kapko

LinkedIn Attracts Brands to Homepage With Sponsore...

LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives t...

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How Far Has Digital Advertising Come?
Display Advertising

How Far Has Digital Advertising Come?

11y Barry Cronin

How Far Has Digital Advertising Come?

Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Read More...

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If Brands Aren't Experimenting, They Should Be
Media

If Brands Aren't Experimenting, They Should Be

11y Kristin Kovner

If Brands Aren't Experimenting, They Should Be

An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Re...

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Performance Display for SEM Marketers
Conference Coverage

Performance Display for SEM Marketers

11y Dax Hamman

Performance Display for SEM Marketers

Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Read More...

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When Size Matters: Managing List Hygiene
Email

When Size Matters: Managing List Hygiene

12y David Daniels

When Size Matters: Managing List Hygiene

Marketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not eng...

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CPM vs. CPA! The Debate Will Never Die
Asia

CPM vs. CPA! The Debate Will Never Die

13y RP Singh

CPM vs. CPA! The Debate Will Never Die

Consider these factors when buying online media for branding or conversion. Read More...

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How to Wage Successful Performance-Based Pricing Pilots
Asia

How to Wage Successful Performance-Based Pricing Pilots

13y Kate Clough

How to Wage Successful Performance-Based Pricing P...

Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Read More...

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Semantic Targeting for Ad Ops
Display Advertising

Semantic Targeting for Ad Ops

13y Rob Beeler

Semantic Targeting for Ad Ops

Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Re...

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