Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...
View articleDuring an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...
View articleTimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ...
View articlePublishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...
View articleThere are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help m...
View articleMobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...
View articleThis column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue s...
View articleThe vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...
View articlePinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...
View articleFacebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...
View articleHere are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...
View articleA look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleHere's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers...
View articleAs remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...
View articleMichael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through hi...
View articleIndie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...
View articleSkype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleLinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives t...
View articleAdvertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Read More...
View articleAn interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Re...
View articleCombine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Read More...
View articleMarketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not eng...
View articleConsider these factors when buying online media for branding or conversion. Read More...
View articleAdvertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Read More...
View articleSemantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Re...
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