Seven questions agencies should be asking prospective clients
Acquisition

Seven questions agencies should be asking prospective clients

8y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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The Digital Download: Transparency, viewability win the week's news
Media

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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Throwback Thursday: Minnesota pride for SapientNitro's John Biondi
Acquisition

Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

8y Mike O'Brien

Throwback Thursday: Minnesota pride for SapientNit...

A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...

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Throwback Thursday: CP+B LA's Kevin Jones reminisces about sneakers and the shakes
Acquisition

Throwback Thursday: CP+B LA's Kevin Jones reminisces about sneakers and the...

8y Mike O'Brien

Throwback Thursday: CP+B LA's Kevin Jones reminisc...

Kevin Jones, the executive creative director of Crispin Porter + Bogusky L.A., reflects on two silly ads that show just how limitless advertising can ...

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Tweets of the week: winners and losers of Back to the Future Day
Social

Tweets of the week: winners and losers of Back to the Future Day

9y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

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Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz
Agency Spotlight

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

9y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

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Domino's Urges Competitors to Make Basic Pizza with Online Classes
Marketing

Domino's Urges Competitors to Make Basic Pizza with Online Classes

9y Yuyu Chen

Domino's Urges Competitors to Make Basic Pizza wit...

Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Read More...

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Hotels.com's Silent Ads Poke Fun at Facebook's Rules
Media

Hotels.com's Silent Ads Poke Fun at Facebook's Rules

9y Mike O'Brien

Hotels.com's Silent Ads Poke Fun at Facebook's Rul...

Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of...

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What Challenges Do Agencies Face in 2015?
Agency Spotlight

What Challenges Do Agencies Face in 2015?

9y Mike O'Brien

What Challenges Do Agencies Face in 2015?

According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...

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Fruit of the Loom Fetes Dad With GIFs
Ecommerce

Fruit of the Loom Fetes Dad With GIFs

10y Lisa Lacy

Fruit of the Loom Fetes Dad With GIFs

The Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, exper...

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Grey Poupon's Spot-On Social Media Strategy
Social

Grey Poupon's Spot-On Social Media Strategy

11y Susan Kuchinskas

Grey Poupon's Spot-On Social Media Strategy

After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minut...

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The Clock Is Ticking for Diesel
Marketing

The Clock Is Ticking for Diesel

11y Susan Kuchinskas

The Clock Is Ticking for Diesel

In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency ...

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Jell-O Aims to Save World From Dec. 21 Apocalypse
Social

Jell-O Aims to Save World From Dec. 21 Apocalypse

11y Susan Kuchinskas

Jell-O Aims to Save World From Dec. 21 Apocalypse

If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...

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Agency Vets Launch TEN For 'Do Brands'
Marketing

Agency Vets Launch TEN For 'Do Brands'

12y Susan Kuchinskas

Agency Vets Launch TEN For 'Do Brands'

Richard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formatio...

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Digital Ad Sales Vet Greenberg Joins Katz 360
Agency Spotlight

Digital Ad Sales Vet Greenberg Joins Katz 360

12y ClickZ News Staff

Digital Ad Sales Vet Greenberg Joins Katz 360

More exec additions for AudienceScience, SapientNitro and DDB Chicago. Read More...

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Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500
Marketing

Q&A: Co:Collective's Content Chief Tiffany Rolfe Takes on Fortune 500

12y Joan Voight

Q&A: Co:Collective's Content Chief Tiffany Rol...

Rolfe offers a glimpse of where tomorrow's digital marketing consultants, agents, and vendors may be headed. Read More...

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Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends
Marketing

Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends

12y Susan Kuchinskas

Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends

Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional. Read More...

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Execs & Accounts: CP+B; Pereira & O'Dell; Initiative
Marketing

Execs & Accounts: CP+B; Pereira & O'Dell; Initiative

12y ClickZ News Staff

Execs & Accounts: CP+B; Pereira & O'Dell; ...

Crispin Porter + Bogusky wins Applebee's; Pereira & O'Dell nabs Henkel. Read More...

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Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B
Marketing

Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B

12y ClickZ News Staff

Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B

Steven Thibodeau moves on from KBS+P; Pereira & O'Dell splits with University of Phoenix. Read More...

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JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger
Agency Spotlight

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

12y Zachary Rodgers

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Ge...

Both are heavy hitters in digital creative. Read More...

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Execs & Accounts: Zeta, CP+B, Organic, LBi
Marketing

Execs & Accounts: Zeta, CP+B, Organic, LBi

13y ClickZ News Staff

Execs & Accounts: Zeta, CP+B, Organic, LBi

Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Read More...

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Jell-O App Lets You Jiggle It
Media

Jell-O App Lets You Jiggle It

13y Susan Kuchinskas

Jell-O App Lets You Jiggle It

You may not remember the last time you were served Jell-O. CP+B wants to change that. Read More...

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For Those About to Pop, Pringles Provides an App
Media

For Those About to Pop, Pringles Provides an App

13y Douglas Quenqua

For Those About to Pop, Pringles Provides an App

CP+B launches latest in a long line of air guitar apps. Read More...

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What Digital Integration Means at Cannes
Agency Spotlight

What Digital Integration Means at Cannes

13y Zachary Rodgers

What Digital Integration Means at Cannes

Function and dysfunction in agency-client relations. Read More...

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Harsh Words for Digital at Cannes Lions
Agency Spotlight

Harsh Words for Digital at Cannes Lions

13y Zachary Rodgers

Harsh Words for Digital at Cannes Lions

Elephant Cairo creative director calls for a return to "fun." Read More...

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Cannes Countdown: What Not to Miss This Year
Agency Spotlight

Cannes Countdown: What Not to Miss This Year

13y Zachary Rodgers

Cannes Countdown: What Not to Miss This Year

A guide to interactive content at Cannes Lions, whether you'll be in France or not. Read More...

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Burger King Spins Free Whoppers at TV Viewers
Media

Burger King Spins Free Whoppers at TV Viewers

13y Jack Marshall

Burger King Spins Free Whoppers at TV Viewers

Brand asks for five minutes of attention in exchange. Read More...

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