What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?
Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts.
Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortify long-term relationships.
How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketing automation technology.
In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.