If you want sellers to sell more, embrace AI

AI & Automation If you want sellers to sell more, embrace AI

3m Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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How technology is streamlining processes in finance and insurance

Data & Analytics How technology is streamlining processes in finance and insurance

4m Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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Brands need to use the pandemic to clean up their data

Data Brands need to use the pandemic to clean up their data

9m JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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Why CRM and automation platforms go hand in hand

AI & Automation Why CRM and automation platforms go hand in hand

9m Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

Digital Advertising Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

12m Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

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Five examples that demonstrate the value of AI for B2B marketers

AI & Automation Five examples that demonstrate the value of AI for B2B marketers

1y Jacqueline Dooley

Five examples that demonstrate the value of AI for...

Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...

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Five Salesforce features that enable offsite collaboration

Digital Marketing Five Salesforce features that enable offsite collaboration

1y Jacqueline Dooley

Five Salesforce features that enable offsite colla...

ForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read More...

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Q&A with Tom Libretto, CMO of Pegasystems

Digital Leaders Q&A with Tom Libretto, CMO of Pegasystems

1y Charlie Braithwaite & Mahir Prasad

Q&A with Tom Libretto, CMO of Pegasystems

We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on...

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Machine learning is your secret weapon for customer acquisition

AI & Automation Machine learning is your secret weapon for customer acquisition

1y Chad Ruff

Machine learning is your secret weapon for custome...

Chad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve cu...

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Affinity’s AI-powered relationship intelligence platform is transforming CRM

Data & Analytics Affinity’s AI-powered relationship intelligence platform is transforming CRM

1y Jacqueline Dooley

Affinity’s AI-powered relationship intelligence pl...

Affinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...

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Why digital success is now predicated on marketing and product collaboration

Digital Marketing Why digital success is now predicated on marketing and product collaboration

1y Liad Agmon

Why digital success is now predicated on marketing...

Dynamic Yield's CEO, Liad Agmon, discusses why brand success today is increasingly dependent on collaboration between marketers and developers. Read M...

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Exponea clarifies the differences between CDPs, DMPs and CRMs

Data & Analytics Exponea clarifies the differences between CDPs, DMPs and CRMs

1y Jacqueline Dooley

Exponea clarifies the differences between CDPs, DM...

Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...

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Marketing automation solutions every SMB should have in 2020

Marketing Marketing automation solutions every SMB should have in 2020

2y Chad Ruff

Marketing automation solutions every SMB should ha...

Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...

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How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%

Data & Analytics How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%

2y Jacqueline Dooley

How Greyhound used SurveyMonkey to increase their ...

Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...

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Enterprises in Switzerland flocking to the public cloud, according to new report

Digital Marketing Enterprises in Switzerland flocking to the public cloud, according to new report

2y Mahir Prasad

Enterprises in Switzerland flocking to the public ...

ISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...

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US craft giant JOANN ushers in a new era with AI-powered copywriting

AI & Automation US craft giant JOANN ushers in a new era with AI-powered copywriting

2y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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Salesforce and Apple ignite productivity and learning on the best devices for business

Digital Marketing Salesforce and Apple ignite productivity and learning on the best devices for business

2y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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Clearbit launches X platform, marrying CRM to its firmographic data

Data & Analytics Clearbit launches X platform, marrying CRM to its firmographic data

2y Barry Levine

Clearbit launches X platform, marrying CRM to its ...

Clearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...

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Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

Emerging Technology Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

2y Barry Levine

Gartner Hype Report 2019 highlights CDPs, AI, Bloc...

Gartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...

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CDP investment outcomes: 2.5x more likely to outperform competitors

Data & Analytics CDP investment outcomes: 2.5x more likely to outperform competitors

2y Jacqueline Dooley

CDP investment outcomes: 2.5x more likely to outpe...

CDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...

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Making sense of martech when brands use 28 vendors and counting

Marketing Technology Making sense of martech when brands use 28 vendors and counting

2y Kenna Hilburn

Making sense of martech when brands use 28 vendors...

Marketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...

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Roadmap to efficient field sales: Map My Customers closes $2.6mil series A

Data & Analytics Roadmap to efficient field sales: Map My Customers closes $2.6mil series A

2y Naomi Smith

Roadmap to efficient field sales: Map My Customers...

After closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM. Read More...

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Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

Email & Automation Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

2y Kimberly Collins

Conversational marketing, data hygiene, and market...

Nate Skinner, VP of Marketing at Salesforce's Pardot, shares with ClickZ his perspective on what's happening in the world of B2B marketing. Read More...

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How have chatbots failed to deliver on promise, and how will this change?

Chatbots How have chatbots failed to deliver on promise, and how will this change?

2y Vivek Lakshman

How have chatbots failed to deliver on promise, an...

Companies jumped on the chatbot bandwagon a few years ago. The first generation has come up short in some ways, but the new wave of digital assistants...

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The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

Marketing Technology The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

2y Emily Alford

The personalized CRM: Why current tools aren’t giv...

Traditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...

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Customer calls: Using call insights en masse for better marketing

AI & Automation Customer calls: Using call insights en masse for better marketing

2y Tim Flagg

Customer calls: Using call insights en masse for b...

In a digital age filled with data, some of the best insights can be found via actual conversations on customer calls. Three strategies from recent web...

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Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

Data & Analytics Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

2y Barry Levine

Salesforce adds a CDP, Oracle ponders them and Ado...

Three of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...

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