China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.
This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direction for Meerkat.
Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?