American Apparel: driving customer centricity in an omnichannel world
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
CRM
How KLM uses China’s WeChat for customer service
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
How The Container Store used data to build its loyalty program
Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.
The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social
This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direction for Meerkat.
What is x-commerce and why should marketers care?
Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.
Wearable technology takes center stage in stats of the week
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
Why touchpoint data is invaluable to your CRM and driving sales
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Formulating a credible go-to market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Friends and foes: using sales to help fail-proof your marketing automation
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
