Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one
Analytics

Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

5y Barry Levine

Salesforce adds a CDP, Oracle ponders them and Ado...

Three of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...

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Thirteen email marketing platforms with high ROI
Email

Thirteen email marketing platforms with high ROI

5y Jeannie Dougherty

Thirteen email marketing platforms with high ROI

Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...

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80% of insurers plan to increase martech investment in next year
Disruptive MarTech

80% of insurers plan to increase martech investment in next year

5y Jacqueline Dooley

80% of insurers plan to increase martech investmen...

New report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...

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Salesforce launches Blockchain platform for user-managed, authenticated document sharing
Blockchain

Salesforce launches Blockchain platform for user-managed, authenticated doc...

5y Barry Levine

Salesforce launches Blockchain platform for user-m...

On Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...

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The 10 types of social and relationship-based marketing platforms
Disruptive MarTech

The 10 types of social and relationship-based marketing platforms

5y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

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What HubSpot does best, according to a HubSpot expert
Disruptive MarTech

What HubSpot does best, according to a HubSpot expert

5y Jacqueline Dooley

What HubSpot does best, according to a HubSpot exp...

"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...

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What's Saks Fifth Avenue's top tech investment? Its salespeople
Ecommerce

What's Saks Fifth Avenue's top tech investment? Its salespeople

5y Mike O'Brien

What's Saks Fifth Avenue's top tech investment? It...

While retailers increasingly trick their stores out, Saks Fifth Avenue focuses on making sure salespeople have every digital tool at their disposal. R...

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How clean CRM data makes or breaks customer experiences
Analytics

How clean CRM data makes or breaks customer experiences

5y Brooke Maynard

How clean CRM data makes or breaks customer experi...

Too often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality. Read More...

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Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments
Disruptive MarTech

Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new...

5y Kimberly Collins

Martech news roundup: Databricks and Gong.io fundi...

Roundup of top news in martech from the week of Feb 4–Feb 11, 2019. Read More...

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Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?
CRM

Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

6y Emily Alford

Hey Siri, enter customer data: Will Apple and Sale...

Last week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...

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How the new 4Ps of digital will transform your marketing
Digital Marketing

How the new 4Ps of digital will transform your marketing

6y Emily Alford

How the new 4Ps of digital will transform your mar...

The new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers’ needs and customize messaging for audiences that e...

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How future marketing technology adoption will drive innovation
Disruptive MarTech

How future marketing technology adoption will drive innovation

6y shaniashaiman

How future marketing technology adoption will driv...

As marketers evolve and thrive for innovation, solutions for winning strategies are increasing every year. In this article, you will acknowledge futur...

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Here’s how businesses can leverage digital content to engage with prospective B2B buyers
Content

Here’s how businesses can leverage digital content to engage with prospecti...

6y Jonathan Brown

Here’s how businesses can leverage digital content...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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Increase your email marketing conversion rates with these simple tricks
Email

Increase your email marketing conversion rates with these simple tricks

6y Jonathan Brown

Increase your email marketing conversion rates wit...

Email marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...

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10 rapidly growing martech startups you need to know
Digital Marketing

10 rapidly growing martech startups you need to know

6y Jonathan Brown

10 rapidly growing martech startups you need to kn...

Today’s digital landscape is accelerating everyday, and that’s great news for marketers. Thanks to a wave of innovation in the space, marketers have m...

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Does your content generate ROI?
Analytics

Does your content generate ROI?

6y matthewmurray

Does your content generate ROI?

The objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...

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Is your marketing automation system GDPR-compliant?
Analytics

Is your marketing automation system GDPR-compliant?

6y Jonathan Brown

Is your marketing automation system GDPR-compliant...

The rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...

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Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan
Mobile

Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

6y Mike O'Brien

Coffee, doughnuts and Big Data: Q+A with Dunkin' D...

Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...

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Flashback to the forecast: Revisiting our 2017 predictions
Leadership

Flashback to the forecast: Revisiting our 2017 predictions

6y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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Five reasons SMBs should be using email automation
Email

Five reasons SMBs should be using email automation

6y Al Roberts

Five reasons SMBs should be using email automation

Marketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath
Leadership

Technology empowers companies to remain agile against Amazon, whether they'...

6y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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How KLM uses China's WeChat for customer service
Asia

How KLM uses China's WeChat for customer service

8y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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How The Container Store used data to build its loyalty program
Conference Coverage

How The Container Store used data to build its loyalty program

8y Mike O'Brien

How The Container Store used data to build its loy...

Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social
Media

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes soc...

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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What is x-commerce and why should marketers care?
Asia

What is x-commerce and why should marketers care?

8y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

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Wearable technology takes center stage in stats of the week
Asia

Wearable technology takes center stage in stats of the week

8y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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