Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.
As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce.
Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketing automation technology.
One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns.
These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system.
Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year.
Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem.
Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem to make.
Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity?
Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales.