The Importance of Conversations With Consumers
Marketing

The Importance of Conversations With Consumers

9y Benjamin Spiegel

The Importance of Conversations With Consumers

Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...

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The End of an Era: One-to-One Marketing Is Dead
Marketing

The End of an Era: One-to-One Marketing Is Dead

9y Jeanniey Mullen

The End of an Era: One-to-One Marketing Is Dead

You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...

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Marketers: What’s On Your Tech Chart?
Marketing

Marketers: What’s On Your Tech Chart?

9y Ellen Valentine

Marketers: What’s On Your Tech Chart?

Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...

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CRM Is Branching Out to Include Marketing Automation
Automation

CRM Is Branching Out to Include Marketing Automation

9y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer
B2C Email Marketing

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

9y Jeanniey Mullen

Keys to Strong Marketing Networking: It's Not Just...

Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here...

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Why B2B Marketers Need to Start Watching Star Trek
Automation

Why B2B Marketers Need to Start Watching Star Trek

9y Kevin Miller

Why B2B Marketers Need to Start Watching Star Trek

As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...

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The Micro-Moments of B2B
Marketing

The Micro-Moments of B2B

9y Crispin Sheridan

The Micro-Moments of B2B

The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...

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Merging Data and Creative in Programmatic
Data insights

Merging Data and Creative in Programmatic

9y Yuyu Chen

Merging Data and Creative in Programmatic

Data has an indispensable role to play in the fusion of programmatic and creative. Read More...

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Are You a Fireworks or Bonfire Marketer?
Social

Are You a Fireworks or Bonfire Marketer?

9y Marko Muellner

Are You a Fireworks or Bonfire Marketer?

Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...

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Connecting Firmly to the Cloud
Email

Connecting Firmly to the Cloud

9y Simms Jenkins

Connecting Firmly to the Cloud

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...

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Putting Your Database to Work By Improving the Quality
Data insights

Putting Your Database to Work By Improving the Quality

9y Ellen Valentine

Putting Your Database to Work By Improving the Qua...

Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something m...

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9 Ways the Retail Relationship is Changing
Asia

9 Ways the Retail Relationship is Changing

9y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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Introducing "ERM" to Activate Your Secret Weapon: Employees
Automation

Introducing "ERM" to Activate Your Secret Weapon: Employees

9y Stephanie Miller

Introducing "ERM" to Activate Your Secret Weapon: ...

Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say -...

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How To Optimize Buyer Journeys with Nurture Programs
Automation

How To Optimize Buyer Journeys with Nurture Programs

9y Kevin Miller

How To Optimize Buyer Journeys with Nurture Progra...

Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...

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Coming Soon To A Marketing Cloud Near You
Advanced Email Marketing

Coming Soon To A Marketing Cloud Near You

9y Dave Hendricks

Coming Soon To A Marketing Cloud Near You

Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...

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Change Management and Digital Strategies
Asia

Change Management and Digital Strategies

9y Scott Heron

Change Management and Digital Strategies

Digital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Read More...

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Can Social Help Grow Email Campaigns - or Is It Vice Versa?
Email

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

9y Mike O'Brien

Can Social Help Grow Email Campaigns - or Is It Vi...

Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...

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Strategic Experimentation Key to Success for LivingSocial and Refinery29
Email

Strategic Experimentation Key to Success for LivingSocial and Refinery29

9y Emily Alford

Strategic Experimentation Key to Success for Livin...

Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...

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Should Marketing Adapt to Sales or Sales Adapt to Marketing?
Automation

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

9y Kevin Miller

Should Marketing Adapt to Sales or Sales Adapt to ...

As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...

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What’s Going on in the World of 'People-Based Marketing'?
Email

What’s Going on in the World of 'People-Based Marketing'?

9y Dave Hendricks

What’s Going on in the World of 'People-Based Mark...

The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...

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The Art of 'Brandmance' for Customer Loyalty
Asia

The Art of 'Brandmance' for Customer Loyalty

9y Nick Annetts

The Art of 'Brandmance' for Customer Loyalty

All the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...

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Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online Leads
Asia

Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online...

9y Nick Annetts

Creative Ideas Are Good, but Creative Solutions Ar...

A look at how to use data for more targeted advertising and better return on investment. Read More...

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Is Facebook Set to Become the Google of Social Media?
Social

Is Facebook Set to Become the Google of Social Media?

9y Emily Alford

Is Facebook Set to Become the Google of Social Med...

Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...

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Are Your Subscribers "Swiping Left"?
Email

Are Your Subscribers "Swiping Left"?

9y Dave Hendricks

Are Your Subscribers "Swiping Left"?

If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...

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How Kraft Harnessed Data to Transform Marketing
Data insights

How Kraft Harnessed Data to Transform Marketing

9y Melanie White

How Kraft Harnessed Data to Transform Marketing

A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...

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Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi
Data insights

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

9y Emily Alford

Spotlight On: Jason Kodish, Global Data Scientist,...

We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...

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4 Reasons Why You Hate Your Sales and Marketing CRM Software
Automation

4 Reasons Why You Hate Your Sales and Marketing CRM Software

9y Ramon Ray

4 Reasons Why You Hate Your Sales and Marketing CR...

Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Read More...

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