What if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Rea...
View articleA review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing custom...
View articleIn the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...
View articleMarketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Read More...
View articleIn order to get the most out of your sales this holiday season and beyond, make sure to leverage your customer relationship management system in the b...
View articleBefore you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Read M...
View articleThere is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. ...
View articleA look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...
View articleAlthough the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Read More...
View articleAlthough CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Read More...
View articleCustomer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are al...
View articleEmail marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...
View articleMarketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationship...
View articleThere's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...
View articleBy combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...
View articleWith the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing wa...
View articleTwitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Read Mo...
View articleWill the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the m...
View articleNew features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small busine...
View articleB2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...
View articleData-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...
View articleMarketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and u...
View articleIs a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to ...
View articleSalesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...
View articleSalesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the indus...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleWhile the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited f...
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