A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleThere's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are...
View articleAlthough it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make...
View articleUsing one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost ...
View articleA review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Read More...
View articleBuffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to...
View articleBy acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Read ...
View articleIf you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up f...
View articleThe partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...
View articleChief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best alig...
View articleLead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...
View articleHere are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...
View articleTo ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...
View articleUsing marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve ...
View articleLancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...
View articleSocial selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleSometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fac...
View articleWhen the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how m...
View articleEngagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order t...
View articleA detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...
View articleMapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Read More...
View articleSmall business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing...
View articleExplaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Read More...
View articleAs marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quali...
View articleHow the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Read...
View articleHow will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...
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