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View articleCRM software shouldn't be expected to boost revenue or fix sales, but instead can be an ideal complement to an already existing great sales engine. Re...
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View articleIt's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in ...
View articleAri Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Read More...
View articleCustomer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the c...
View articleAlthough a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping ...
View articleWhen we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marke...
View articleTop tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Read More...
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View articleThe move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that ...
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View articleWill the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Read More...
View articleDirect response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking the...
View articleWebsites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the...
View articleAs you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Read More...
View articleHow a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Read More...
View articleFour tips for marketers to ensure their email messages get delivered. Read More...
View articleTo make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how a...
View articleWhy do people like things to begin with? Consider this framework for your marketing strategy. Read More...
View articleOptimize your CRM campaign with these location-based tactics. Read More...
View articleHow marketers can help play a lead role in preparing an organization for social business. Read More...
View articleFour signs that your marketing database needs strengthening. Read More...
View articleIs it the latest in a series of technology fads or does it hold great potential for analytics? Read More...
View articleTool helps social viewers learn more about products and wellness. Read More...
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