SXSW 2012: Customer Service Goes Social
Social

SXSW 2012: Customer Service Goes Social

12y Dave Evans

SXSW 2012: Customer Service Goes Social

The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Read More...

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What's Next for Social CRM?
Asia

What's Next for Social CRM?

12y Andy Chang

What's Next for Social CRM?

Consider incorporating these three opportunities into your brand's future social CRM roadmap. Read More...

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Why Every Brand Should Care About the Facebook IPO
Marketing

Why Every Brand Should Care About the Facebook IPO

12y McNeal Maddox

Why Every Brand Should Care About the Facebook IPO

With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Read More...

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6 Tips for Using Propensity Models to Improve Response and Revenue
Automation

6 Tips for Using Propensity Models to Improve Response and Revenue

12y Stephanie Miller

6 Tips for Using Propensity Models to Improve Resp...

Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Read More...

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Request for Proposal: How to Make the Most of It
Automation

Request for Proposal: How to Make the Most of It

12y Stacie Levy

Request for Proposal: How to Make the Most of It

How to develop a scoring system to evaluate marketing automation providers. Read More...

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When Good Customers Turn Against You
Social

When Good Customers Turn Against You

12y Dave Evans

When Good Customers Turn Against You

How to avoid "morale costs." Read More

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Courtesy: What Comes Before Customer-Centricity
Analytics

Courtesy: What Comes Before Customer-Centricity

12y Bryan Eisenberg

Courtesy: What Comes Before Customer-Centricity

Ten bad practices to avoid on your website. Read More...

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3 Key Social Mantras for 2012
Social

3 Key Social Mantras for 2012

12y Sundeep Kapur

3 Key Social Mantras for 2012

How to make social integration, social measurement, and social CRM work for your brand. Read More...

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Customer (Dis)Service and the New Marketing
Social

Customer (Dis)Service and the New Marketing

12y Dave Evans

Customer (Dis)Service and the New Marketing

Are you preparing your social customer care team for their future role as brand advocates? Read More...

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4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success
Automation

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Succes...

12y Stephanie Miller

4 Ways to Leverage Major 2012 Trends for Higher In...

Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Read More...

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Prepare for More Social Loyalty Platforms in 2012 [Video]
Asia

Prepare for More Social Loyalty Platforms in 2012 [Video]

12y Adrian Lee

Prepare for More Social Loyalty Platforms in 2012 ...

Count on mobile to gain momentum, particularly in emerging markets. Read More...

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11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More
Marketing

11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More

12y Team ClickZ

11 Most Popular ClickZ Columns in '11: Social Mark...

And lessons in leadership from Steve Jobs. Read More...

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CRM and Digital Convergence: Trends for 2012
Asia

CRM and Digital Convergence: Trends for 2012

12y Stephen Hay

CRM and Digital Convergence: Trends for 2012

The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012. Read ...

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Pura Vida: 7 Marketing Lessons From Costa Rica
Marketing

Pura Vida: 7 Marketing Lessons From Costa Rica

12y Anna Maria Virzi

Pura Vida: 7 Marketing Lessons From Costa Rica

A strong ethos for customer service and a passion for the good life are a recipe for success. Read More...

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The Case for Dropping 'Social'
Social

The Case for Dropping 'Social'

12y Dave Evans

The Case for Dropping 'Social'

In marketing, your ability to interrupt has been replaced by your opportunity to participate. Read More...

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5 Ways to Reinvent the AOR for the Digital Age
Display Advertising

5 Ways to Reinvent the AOR for the Digital Age

12y Mike Baker

5 Ways to Reinvent the AOR for the Digital Age

Agencies of record must move from "complain mode" to thrive mode. Here's how. Read More...

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Seth Solomons Leaves Digitas to Helm Publicis CRM Shop
Marketing

Seth Solomons Leaves Digitas to Helm Publicis CRM Shop

13y Douglas Quenqua

Seth Solomons Leaves Digitas to Helm Publicis CRM ...

Agency will be based in NYC with seven full-time staff and a small army of consultants. Read More...

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It's Cloudy Out There
Asia

It's Cloudy Out There

13y Patrick Tam

It's Cloudy Out There

Trust the Cloud and the force will be with you. Here's how to get started. Read More...

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Mobile Measurement - 63% Admit to Flying Blind
Media

Mobile Measurement - 63% Admit to Flying Blind

13y Mike Ricci

Mobile Measurement - 63% Admit to Flying Blind

Why aren't mobile marketers held to a similar level of analytics rigor as other marketers? Read More...

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How Email Can Drive Conversions on Group Purchase Sites
Asia

How Email Can Drive Conversions on Group Purchase Sites

13y Francis Kwok

How Email Can Drive Conversions on Group Purchase ...

Consider these three ways to nurture loyal customers that will keep buying on your site. Read More...

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Digital Efforts That Draw a Crowd
Media

Digital Efforts That Draw a Crowd

13y Tessa Wegert

Digital Efforts That Draw a Crowd

Brands can use crowdsourcing to encourage consumers to actively participate in the creation of digital materials. Read More...

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7 Radical Disruptions to Business
Marketing

7 Radical Disruptions to Business

13y Sean Carton

7 Radical Disruptions to Business

Trends that rocked business as we know it. Read More

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Social Media Beyond Marketing
Social

Social Media Beyond Marketing

13y Dave Evans

Social Media Beyond Marketing

Redefining social as a way of life, and what this means for your business. Read More...

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3 B2C Marketing Tactics to Improve Your B2B Newsletter
Email

3 B2C Marketing Tactics to Improve Your B2B Newsletter

13y Mike Hotz

3 B2C Marketing Tactics to Improve Your B2B Newsle...

How to create newsletters your readers will be more likely to read, retain, and value. Read More...

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Do You Know What Your Social Media Marketing Really Costs?
Actionable Analysis

Do You Know What Your Social Media Marketing Really Costs?

13y Heidi Cohen

Do You Know What Your Social Media Marketing Reall...

Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Read More...

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The Importance of Email Marketing for Group Purchase Companies in China
Asia

The Importance of Email Marketing for Group Purchase Companies in China

13y Francis Kwok

The Importance of Email Marketing for Group Purcha...

Here's how to stand out from the more than 3,000 group buying sites in China. Read More...

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The Living Dead in Your Database...
Asia

The Living Dead in Your Database...

13y Dominic Powers

The Living Dead in Your Database...

Consumers care far less about their relationship with the brand than the brands actually think they do - my experience on how a hotel chain's CRM can ...

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