ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future of cross-channel, the impact of multiple devices on consumer behaviours, and what marketers are getting wrong with the approach.
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming?
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency.
Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?
2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk ... read more
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?