"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...
View articleFew marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-chann...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleCross-device targeting is evolving but still remains in its early stages. Read More...
View articleRather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleSome websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...
View articleFrank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...
View articleBringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...
View articleMarketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym...
View articleWith National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Read ...
View articleHow can email marketers actually plan against the successful implementation of channel strategies? Read More...
View articleLast week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...
View articleBreaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...
View articleEmail marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digit...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleBrands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Read More...
View articleThese five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Re...
View articleAs we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...
View articleYP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...
View articleThere's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...
View articleBy forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....
View articleAfter taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...
View articleCombining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...
View articleAs we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...
View articleOmnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Read M...
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