Are Playbuzz Flip Cards a Listicle Killer?
Media

Are Playbuzz Flip Cards a Listicle Killer?

9y Emily Alford

Are Playbuzz Flip Cards a Listicle Killer?

"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...

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Will 2016 Be The Year of Cross-Channel Synergy?
Marketing

Will 2016 Be The Year of Cross-Channel Synergy?

9y Catherine Magoffin

Will 2016 Be The Year of Cross-Channel Synergy?

Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-chann...

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3 Secrets to Branded Mobile App Engagement
Media

3 Secrets to Branded Mobile App Engagement

9y Tessa Wegert

3 Secrets to Branded Mobile App Engagement

People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...

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Marketing’s Declaration of Independence
Data insights

Marketing’s Declaration of Independence

9y Catherine Magoffin

Marketing’s Declaration of Independence

Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...

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Cross-Device Targeting: A Fairy Tale Idea
Data insights

Cross-Device Targeting: A Fairy Tale Idea

9y Yuyu Chen

Cross-Device Targeting: A Fairy Tale Idea

Cross-device targeting is evolving but still remains in its early stages. Read More...

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Dr Pepper Crosses All Platforms with Social Media Influencers
Social

Dr Pepper Crosses All Platforms with Social Media Influencers

9y Mike O'Brien

Dr Pepper Crosses All Platforms with Social Media ...

Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...

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5 Imperatives for Mobile Success
Media

5 Imperatives for Mobile Success

9y Michael Della Penna

5 Imperatives for Mobile Success

Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...

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Are Social Logins the Future of Segmentation?
Email

Are Social Logins the Future of Segmentation?

9y Emily Alford

Are Social Logins the Future of Segmentation?

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...

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Email Re-Engagement Programs: Advice From Frank Underwood
Email

Email Re-Engagement Programs: Advice From Frank Underwood

9y Kara Trivunovic

Email Re-Engagement Programs: Advice From Frank Un...

Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...

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Toyota Shares Manufacturing Process With Consumers
Marketing

Toyota Shares Manufacturing Process With Consumers

9y Mike O'Brien

Toyota Shares Manufacturing Process With Consumers

Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...

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#ISHOW: The Omnichannel Marketing Secret
Marketing

#ISHOW: The Omnichannel Marketing Secret

9y Jeanniey Mullen

#ISHOW: The Omnichannel Marketing Secret

Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym...

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Tostitos Gives Free Dip to Everyone Named Chip
Marketing

Tostitos Gives Free Dip to Everyone Named Chip

9y Mike O'Brien

Tostitos Gives Free Dip to Everyone Named Chip

With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Read ...

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Planning Against an Email Strategy
Email

Planning Against an Email Strategy

9y Kara Trivunovic

Planning Against an Email Strategy

How can email marketers actually plan against the successful implementation of channel strategies? Read More...

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Interconnectedness and the Future of Media Buying
Media

Interconnectedness and the Future of Media Buying

9y Larry Allen

Interconnectedness and the Future of Media Buying

Last week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...

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Cross-Device Search Trends: Insider Insights
Paid Search

Cross-Device Search Trends: Insider Insights

9y Lars Hirsch

Cross-Device Search Trends: Insider Insights

Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...

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Email Marketers Are the New Keymasters of Digital Experience
Advanced Email Marketing

Email Marketers Are the New Keymasters of Digital Experience

9y Shawn Myers

Email Marketers Are the New Keymasters of Digital ...

Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digit...

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Twitter Offers Conversion Tracking Tool to Measure ROI
Acquisition

Twitter Offers Conversion Tracking Tool to Measure ROI

9y Emily Alford

Twitter Offers Conversion Tracking Tool to Measure...

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...

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The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night
Social

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

9y Tessa Wegert

The 10 Twitter Marketing Dos and Don’ts We Learned...

Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Read More...

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5 Campaign Management Lessons to Apply in 2015
Automation

5 Campaign Management Lessons to Apply in 2015

9y Stephanie Miller

5 Campaign Management Lessons to Apply in 2015

These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Re...

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The Increasingly Big Game Around the Big Game
Marketing

The Increasingly Big Game Around the Big Game

9y Paul Bremer

The Increasingly Big Game Around the Big Game

As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...

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YP Data Helps National Brands Go Local
Data insights

YP Data Helps National Brands Go Local

9y Emily Alford

YP Data Helps National Brands Go Local

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...

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The 5 Trends That Really Matter for Marketers in 2015
Marketing

The 5 Trends That Really Matter for Marketers in 2015

9y Kristin Kovner

The 5 Trends That Really Matter for Marketers in 2...

There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...

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Winning the Battle Between Bricks and Clicks
Asia

Winning the Battle Between Bricks and Clicks

9y Rohit Kumar

Winning the Battle Between Bricks and Clicks

By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....

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5 Ways to Take Control of Your Marketing in 2015
Marketing

5 Ways to Take Control of Your Marketing in 2015

9y Pelin Thorogood

5 Ways to Take Control of Your Marketing in 2015

After taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...

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Ad Extensions: Post-Holiday Decorating Pays Off
Paid Search

Ad Extensions: Post-Holiday Decorating Pays Off

9y Jon Mette

Ad Extensions: Post-Holiday Decorating Pays Off

Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...

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Rethinking Social Media Success
Social

Rethinking Social Media Success

9y Angie Pascale

Rethinking Social Media Success

As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...

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4 Ways to Make an Immediate Impact Toward Omnichannel
Data insights

4 Ways to Make an Immediate Impact Toward Omnichannel

9y Stephanie Miller

4 Ways to Make an Immediate Impact Toward Omnichan...

Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Read M...

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