Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Read More...
View articleOnline-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Read More...
View articleIn this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...
View articleIt's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Read More...
View articleWhat's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Read More...
View articleDon't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital...
View articleThese five tips can help you to create effective and engaging digital campaigns on the enterprise level. Read More...
View articleThere are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you...
View articleHistory has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Read More...
View articleRepurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect ...
View articleThese strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...
View articleIn advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi...
View articleIn this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...
View articleSequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ul...
View articleBy utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...
View articleTo improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Read ...
View articleForrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articleWill the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the m...
View articleAs is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...
View articleWhile cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...
View articleThrough a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offl...
View articleAs customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...
View articleIt's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to h...
View articleKnowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their custome...
View articleYour email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a ...
View articleEmail continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better th...
View article