Digital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient...
View articleGrowth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleWhen your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become the...
View articleThere has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitaliz...
View articleAs we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some ti...
View articleThe video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle...
View articleAs the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleMore categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Read More...
View articleIn many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleMobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...
View articleThe portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Read More...
View articleAs digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Read More...
View articleConsumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...
View articleBrands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need t...
View articleConsumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleConverged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleAs the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and method...
View articleHere are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it...
View articleThe tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...
View articleDuring his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...
View articleA new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges ...
View articleIf you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...
View articleThe major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets,...
View articleOn a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively...
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