Why Your Cross-Channel Marketing Needs to Live in the Present…Tense
Advanced Email Marketing

Why Your Cross-Channel Marketing Needs to Live in the Present…Tense

10y Katrina Conn

Why Your Cross-Channel Marketing Needs to Live in ...

Customers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your custo...

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#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google
Search

#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across...

10y Thom Craver

#SESLON 2014: Relevancy & Optimization Are Key to ...

The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right d...

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Think: Mobile First
Media

Think: Mobile First

10y Dana Hayes Jr.

Think: Mobile First

Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Read More...

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Data and Measurement Resolutions for 2014
Analytics

Data and Measurement Resolutions for 2014

10y Vinoaj Vijeyakumaar

Data and Measurement Resolutions for 2014

Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...

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Mobile Demand Will Rocket with Improved People-Based Targeting
Media

Mobile Demand Will Rocket with Improved People-Based Targeting

10y Dana Hayes Jr.

Mobile Demand Will Rocket with Improved People-Bas...

Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...

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4 Cross-Channel Measurements Every Marketer Should Use
Advanced Email Marketing

4 Cross-Channel Measurements Every Marketer Should Use

10y Justin Williams

4 Cross-Channel Measurements Every Marketer Should...

Leveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enable...

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Investors, Marketers See Potential in Tracking Users Across Devices
Marketing

Investors, Marketers See Potential in Tracking Users Across Devices

11y Mary Lisbeth D'Amico

Investors, Marketers See Potential in Tracking Use...

Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifyi...

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6 Tips for Using Propensity Models to Improve Response and Revenue
Automation

6 Tips for Using Propensity Models to Improve Response and Revenue

12y Stephanie Miller

6 Tips for Using Propensity Models to Improve Resp...

Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Read More...

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Request for Proposal: How to Make the Most of It
Automation

Request for Proposal: How to Make the Most of It

12y Stacie Levy

Request for Proposal: How to Make the Most of It

How to develop a scoring system to evaluate marketing automation providers. Read More...

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JC Penney Promotes New Sales Strategy
Ecommerce

JC Penney Promotes New Sales Strategy

12y Anna Maria Virzi

JC Penney Promotes New Sales Strategy

Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Read More...

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Orchestrating Mailings Across Channels to Drive Results
Email

Orchestrating Mailings Across Channels to Drive Results

12y David Daniels

Orchestrating Mailings Across Channels to Drive Re...

Consumers view and interact with brands across multiple channels. Are you prepared? Read More...

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Cross-Channel Optimization: Why It Will Change Advertising
Asia

Cross-Channel Optimization: Why It Will Change Advertising

12y Arun Kumar

Cross-Channel Optimization: Why It Will Change Adv...

Optimizing for results across platforms or channels is not new, yet the media industry has never gone beyond paying lip service to it. Here are three ...

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How Email Can Drive Conversions on Group Purchase Sites
Asia

How Email Can Drive Conversions on Group Purchase Sites

13y Francis Kwok

How Email Can Drive Conversions on Group Purchase ...

Consider these three ways to nurture loyal customers that will keep buying on your site. Read More...

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